Plan your trip to Eugene, Cascades & Coast.
From sand sculpting exhibitions to headlining entertainment at Three Rivers Casino, Florence stays lively with fairs, festivals and performing arts. Seasonally, Historic Old Town Florence hosts outdoor markets and events along the boardwalk. Year-round the Florence Events Center is a hub for art shows, craft fairs and celebrations.
Popular Florence events include the Winter Folk Festival which features a pie baking contest, artisan booths and folk music jam sessions. And for over a century, Florence has been crowning their "Queen Rhododendra" at their Annual Rhododendron Festival honoring this prolific and beautiful bloom.