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Tourism Development Workshops Offered
< BACKNEWS RELEASE
Jan. 26, 2011
Contact: Kristin Dahl, Sustainable Tourism Development Manager, Travel Oregon
(503) 378-2104; Kristin@TravelOregon.com
Lisa Lawton, Director of Community Relations, Travel Lane County
(541) 743-8762; Lisa@TravelLaneCounty.org
Tourism Development Workshops Offered
Eugene, Ore. - A series of rural development workshops and events designed to strengthen the local economy through sustainable tourism will take place in the McKenzie River region Feb. 22 through May 18.
Travel Oregon and industry partners are offering the Rural Tourism Studio workshops to any local business or organization interested in learning about strategic ways to bolster the region's tourism economy.
These hands-on, skill-building workshops will center on key niche markets including nature-based tourism, cycling tourism, cultural heritage tourism and agri-tourism. The series will conclude with specific training on marketing, team building and fundraising strategies for tourism-related projects.
"We're excited that these workshops are being offered in the McKenzie region," said Natalie Inouye, Travel Lane County's VP of tourism marketing and local steering committee member. "Being able to offer specific tools and strategies for these individual businesses will help boost our overall efforts to market and attract visitors to the region."
The schedule of workshops and events are as follows:
Feb. 22 - 4 to 8 p.m.
Community Tourism Planning - Part 1
Feb. 23 - 9 a.m. to 4 p.m.
Community Tourism Planning - Part 1
Mar. 15 - 9 a.m. to 4 p.m.
Nature-Based Tourism Development
Mar. 15 - 6 to 9 p.m.
Evening for Entrepreneurs event
Mar. 16 - 9 a.m. to 4 p.m.
Bicycle Tourism Development
April 19 - 9 a.m. to 4 p.m.
Cultural Heritage Tourism Development
April 20 - 9 a.m. to 4 p.m.
Agri-Tourism Project Development
May 17 - 9 a.m. to 4 p.m.
Rural Tourism Marketing on a Shoestring
May 18 - 9 a.m. to 4 p.m.
Fundraising & Teaming for Success
May 18 - 5 to 7 p.m.
Community Tourism Kickoff event
Workshop leaders include: Kristin Dahl of Travel Oregon, Brian Mullis, Director for Sustainable Travel International, Scott Bricker of Alta Planning and Design, David Beurle, Director of Innovative Leadership USA, John Kelsh and Mary Kugherz of Great Destination Strategies and Laurel MacMillan of Rural Development Initiatives.
All workshops will be held at the McKenzie River Mountain Resort located at 51668 Blue River Dr., in Blue River. Space is limited to 35 participants per workshop. A $5 fee for each workshop is required to cover meal costs. Participants attending six or more workshops and events will receive a certificate of completion from Travel Oregon. To register go to http://Industry.TravelOregon.com/RTS. For more information, contact George Letchworth, Rural Tourism Studio steering committee lead, at (541)822-3744 or geoletch@aol.com.
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