• Eugene Cascades and Coast Visitor Guide
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Visitor Guide Advertising Rates

The Eugene, Cascades & Coast Official Visitor Guide is the perfect vehicle to entice travelers to your door. Whether they come to celebrate Track Town, sip fine wine, fish the McKenzie or hit the coast, readers trust the guide to help them plan their trip-and bring it along with them to enhance their stay. Be among the first businesses to reach potential visitors to our region by contacting your SagaCity Media representative today.  

Audience

Our reader demographics are aligned with the visitor profile research that is conducted by Longwoods International below. In addition to visitors, many locals utilize the guide.

Gender
Male, 59%
Female, 41%


 

Employment
Full time, 59%
Part time, 13%
Not employed/retired, 28%
 
  

Household size
1 member, 15%
2 members, 31%
3 members, 29%
4 members, 14%
5+ members, 11% 

Age
18-24, 8%
25-44, 42%
45-64, 34%
65+, 16%

Occupation
Manager/professional, 55%
Other white collar, 15%
Blue collar, 22%
Armed forces/other, 8%

Children in household
No children under 18, 50%
Any child between 13-17, 19%
Any child between 6-12, 20%
Any child under 6, 26%

Marital Status
Married, 73%
Divorced/widowed, 13%
Never married, 14%
 

Income
Over $75K, 39%
$50-$74.9K, 31%
$25-$49.9K, 13%
Under $25K, 17%

Education
Post-graduate, 26%
College graduate, 53%
Some college, 12%
High school or less, 10%
Distribution
  • Travel Lane County's two visitor centers: the Adventure Center in Springfield and the downtown Eugene Visitor Center
  • State Welcome Centers, Portland Airport and Eugene Airport
  • Local hotels through Certified Folder Display
  • AAA offices throughout the state of Oregon
  • Ten local chambers of commerce and at area businesses
  • Mailed out to visitors requesting visitor information through our office and website, Travel Oregon, Oregon Coast Visitors Association, Willamette Valley Visitors Association, Go-Oregon.net and Oregon.com. This makes up about 50 percent of the guides are distributed as fulfillment.
  • Regional, national and international trade shows

Distribution begins March 2011
120,000 total annual distribution

How to Place Your Ad
Advertising Inquiries
Susan Crow, Custom Media Manager
503.222.5144 x160
scrow@sagacitymedia.com  
Advertising Inquiries
Jenny Kamprath
503.222.5144 x120
jkamprath@sagacitymedia.com  
File Requirements
Only high-resolution PDF X1a files accepted
Trim size of publication is 8" x 10 1/2" with bleeds extending 1/8" beyond page
Keep live matter 1/4" from trim edges
Please include a professional color-match proof
 File Submission
Please submit files to the FTP site:
https://portlandmonthly.groupdropbox.com
login: advertiser@sagacitymedia.com  
password: oakstreet
Or, if file is under 6 MB, e-mail to:
ads@sagacitymedia.com    
Deadlines
Space reservation: January 28, 2011
Materials due: February 4, 2011
Ad Sizes & Rates for 2011
 Visitor Guide Full Pg Ad

 Full Page
 7 1/4" x 9 3/4"

 Full Page Trim Size
 8" x 10 1/2"

 With Bleed
 8 1/4" x 10 3/4"

 $4,095
 Visitor Guide TwoThrid Pg Ad

 2/3 Page
 4 5/8" x 9 1/4"

     $3,045
 
Visitor Guide Half Pg Ad

 Half Page Vertical
 4 5/8" x 7"

 Half Page Horizontal
 7" x 4 1/2"

   $2,295
 Visitor Guide Thrid Pg Ad

 1/3 Page Vertical
 2 1/4" x 9 1/4"

 1/3 Page Horizontal
 4 5/8" x 4 1/2"

   $1,625
 Visitor Guide Sixth Pg Ad

 1/6 Page Vertical
 2 1/4" x 4 1/2"

 1/6 Page Horizontal
 4 5/8" x 2 1/8"

   $835
 Visitor Guide Cover Ad

 Covers

Back Cover
Inside Front Cover
Inside Back Cover

 Trim Size

8" x 10 1/2"
8" x 10 1/2"
8" x 10 1/2"

 With Bleed

8 1/4" x 10 3/4"
8 1/4" x 10 3/4"
8 1/4" x 10 3/4"

 

$5045
$4,795
$4,550

All rates are net. All rates are for full-color ads. There is no additional charge for bleed.

Production costs will be billed in addition when applicable. Earn a 10% discount when you advertise in the Eugene, Cascades & Coast Visitor Guide and the Eugene, Cascades & Coast Restaurant Guide.