Travel Lane County
541.484.5307 · 800.547.5445 ·
Adventure Center/Visitor Information: 3312 Gateway St · Springfield OR (Open daily 9 a.m. - 6 p.m.)
Downtown Eugene Visitor Center: 754 Olive St · Eugene OR (Open Monday-Friday 8 a.m. - 5 p.m.)
Mailing Address: PO Box 10286 · Eugene OR 97440 s

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Eugene, Cascades & Coast Brand


Access brand attributes for use in your marketing efforts.

Lane County's destination marketing organization, Travel Lane County, represents an extraordinarily diverse and large geographical area. The "Eugene, Cascades & Coast" brand strategy was developed to showcase the region while leveraging the county's most readily recognized attributes. 

The remarkable breadth of things to see and do across the Oregon Coast, Willamette Valley and Cascade Mountains is, in of itself, a unique draw. Traversed by I-5, Highways 58, 101 and 126, the outdoor adventures in the Eugene, Cascades & Coast region are easily accessible. Our local businesses provide authentic, friendly and expert services and unique, quality products. We are simply the storytellers.

Travel Lane County and their member partners work together to align community messaging for the greatest marketing impact. We set the direction for using one look, one voice, common themes, images and words. The brand functions best as a unifying banner, resonating with visitors and compelling first-time and repeat visits. The brand paints an engaging picture from our palette of emotions, personality, values, keyword phrases, colors, fonts and logos.

We encourage you to join us in adopting and supporting our successful brand strategy. Dive deeper into the brand elements by exploring the links below.