The identity program utilizes several fonts (see below for list and uses). The attributes and various weights of these typefaces provide the flexibility necessary to communicate in all areas. Distortion and extreme spacing of the letterforms is discouraged as it compromises legibility.
The use of the Eugene, Cascades & Coast font in the trademark is reserved for the trademark use only. All artwork for these configurations will be provided in electronic/digital formats to insure continuity. Consistent and correct use of the complete Eugene, Cascades & Coast signature across all collateral materials is key to building brand recognition.
Eugene, Cascades & Coast's collateral materials are the first line of offense in the effort to create brand awareness and definition. A constant element in these applications should be typography in Impact Roman, Univers and Arial.