Travel Lane County
541.484.5307 · 800.547.5445 ·
Adventure Center/Visitor Information: 3312 Gateway St · Springfield OR (Open daily 9 a.m. - 6 p.m.)
Downtown Eugene Visitor Center: 754 Olive St · Eugene OR (Open Monday-Friday 8 a.m. - 5 p.m.)
Mailing Address: PO Box 10286 · Eugene OR 97440 s

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Brand Logos

There are several orientations for the configurations to ensure proper emphasis and readability on various applications. The following description will illustrate some of the uses for each orientation. Therefore the relationships between each part of the signature are not to be altered. The signature is available in digital format and never needs to be redrawn, revised or recreated. The signature is available in Pantone Matching System® (PMS), grayscale, white, and various file formats both vector and bitmap based, including, EPS, Gif, and JPEG. Appropriate versions should be used for maximum readability.

There should be an appropriate amount of space around the logo so it is not crowded by other graphic components or words whether in Travel Lane County produced work or when others are using the logo (such as sponsorships). Larger logos will need to be evaluated based on application.

Minimum Space Around Logo

Logo Size / Space
1 inch high/wide / 1/8 inch
2 inch high/wide / 1/4 inch
5 inch high/wide / 1/2 inch 

Travel Lane County owns the copyright and trademark rights to the Eugene, Cascades & Coast brand logo inclusive of graphics, copy, fonts and design. Only Travel Lane County can authorize the use of the brand logo, in any and all forms, to another party. To request permission to use the logo, contact Sally McAleer.

Eugene, Cascades & Coast Logo


This is Travel Lane County's primary brand logo for Eugene, Cascades & Coast. It is a registered trademark.

Eugene Cascades and Coast horizontal logo

This is a secondary logo to be used when the primary does not work with the space.

Eugene Cascades Coast-Sports Commission vertical logo

This is Eugene, Cascades & Coast Sports' primary logo.

This is a secondary logo to be used when the primary does not work with the space.eugene cascades coast sports Commission horizontal logo




Listed below are some points for incorrect usage of the logos to abide by:

  • Never combine or incorporate the elements of the identity with any other trademarks or symbols.
  • Do not create any new trademarks, symbols or names which incorporate the identity elements.
  • Never reduce a signature smaller than the minimum size (1 inch high for vertical and 1 inch wide for horizontal)
  • Do not fill the negative shapes of the logo with a color other than the background.
  • Never position the signature on a background that doesn't provide sufficient contrast for the logo.
  • Never rotate the signature or position them on an angle that is not parallel to the horizontal axis.