Travel Lane County
541.484.5307 · 800.547.5445 · EugeneCascadesCoast.org
Adventure Center/Visitor Information: 3312 Gateway St · Springfield OR (Open daily 9 a.m. - 6 p.m.)
Downtown Eugene Visitor Center: 754 Olive St · Eugene OR (Open Monday-Friday 8 a.m. - 5 p.m.)
Mailing Address: PO Box 10286 · Eugene OR 97440 s


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Brand Personality

Rafting McKenzie River with TnTThe brand 'personality' describes the characteristics and traits of the Eugene, Cascades & Coast region as if it were a person. It also influences the way Travel Lane County and partners express the brand in their communications.

The characteristics we want the Eugene, Cascades & Coast region to be seen as having are:

  • Active and adventurous
  • Authentic and real
  • Casual and relaxed
  • Engaging and entertaining
  • Free-spirited
  • Friendly and welcoming
  • Fun and exciting
  • Informative and helpful
  • Inspiring
  • Natural and fresh
  • Quirky
  • Wholesome and original
  • Youthful and "cool"