Brand values are the basic principles that Eugene, Cascades & Coast believes in and stands for.
While these are not necessarily messages to openly communicate, everything that is done in the Eugene, Cascades & Coast region in regard to tourism should be consistent with these basic values.
To support its promise, Eugene, Cascades & Coast believes in being:
- Environmentally responsible
- Excellent value
- Friendly and fun
- Imaginative and creative
- Proud of its heritage and traditions
- Welcoming and hospitable