Brand Values

Oregon Coast by Amy OueletteBrand values are the basic principles that Eugene, Cascades & Coast believes in and stands for.

While these are not necessarily messages to openly communicate, everything that is done in the Eugene, Cascades & Coast region in regard to tourism should be consistent with these basic values.

To support its promise, Eugene, Cascades & Coast believes in being:

  • Accessible
  • Community-spirited
  • Environmentally responsible
  • Excellent value
  • Friendly and fun
  • Imaginative and creative
  • Proud of its heritage and traditions
  • Welcoming and hospitable