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541.484.5307 · 800.547.5445 · EugeneCascadesCoast.org
Adventure Center/Visitor Information: 3312 Gateway St · Springfield OR (Open daily 9 a.m. - 6 p.m.)
Downtown Eugene Visitor Center: 754 Olive St · Eugene OR (Open Monday-Friday 8 a.m. - 5 p.m.)
Mailing Address: PO Box 10286 · Eugene OR 97440 s


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2019 Florence Rhododendron Festival

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Enjoy a family-focused parade, street vendor fair, car show and a carnival with rides and games at the 112th Florence Rhododendron Festival! The theme for 2019 is "Coastal Canvas," which represents the blossoming public arts scene of the town and an abundance of local artists who take inspiration from the beautiful landscapes that surround the region. A spectacular display of hundreds of Rhododendrons will take place at the Florence Events Center to complement live music and showcases of art. There will be a carnival, a Rhododendron Festival Court, a junior parade on Saturday and the main parade on Sunday. The event will extend into Historic Old Town with a local craft market and the carnival on Bay Street. End the weekend with the annual motorcycle show at Three Rivers Casino Resort. 

The festival officially begins with the coronation of Queen Rhododendra and the King of the Coast on Wednesday night, May 15 at the Florence Events Center. The Davis Shows' Carnival will open at 3 p.m. on Wednesday and continue through Sunday. The 40th annual Rhody Run will take place at 9 a.m. on Saturday. Visit the Maple Street Vendor Fair on Saturday and Sunday to peruse local handicrafts and food, or stop by the Florence Events Center to browse fine art as showcased by the Florence Regional Arts Alliance. The Grand Floral Parade will commence at 11:45 a.m. on Sunday.

Multiple other events will take place in conjunction with the festival to ensure that this will be the most lively weekend of the year! The Do Wah Riders will perform in concert at 4 p.m. on Saturday near the Florence Elks Lodge and an Elvis Tribute Show featuring Justin Shandor will take place at 7:30 p.m. on Saturday at the Florence Events Center.

Visit the website of the Florence Area Chamber of Commerce for a full festival schedule!

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2019 Florence Rhododendron Festival