Enjoy a family-focused parade, street vendor fair, car show and a carnival with rides and games along the Oregon Coast at the 116th Florence Rhododendron Festival! A spectacular display of hundreds of Rhododendrons will take place at the Florence Events Center to complement live music and showcases of art. Each year boasts a carnival, a Rhododendron Festival Court, a junior parade on Saturday and the main parade on Sunday. The event will extend into Historic Old Town with a local craft market and the carnival on Bay Street. End the weekend with the annual motorcycle show at Three Rivers Casino Resort.
The Florence Area Chamber of Commerce announced its selection of "Back in Bloom" as the theme for the 116th Rhododendron Festival. "The festival, with its carnival, Rhododendron Court, parades, classic car cruise, vendor fair and flower show serves as the unofficlal kickoff to the summer tourist season here in Oregon's Coastal Playground," said Bettina Hannigan, the Chamber's president and CEO. "We can't wait to be 'back in bloom'."