Brian Reed is the host and co-creator of the podcast S-Town. In his talk, Brian walks his audience through the process of how he and his collaborators developed an entirely new kind of storytelling, taking techniques from literature and merging them with journalism in ways that hadn’t been done before. Using audio outtakes and reporting details that never made it into the final version, Brian reveals how his team invented this groundbreaking new way of telling a story. S-Town, produced by Serial and This American Life, broke podcast records by reaching 40 million downloads in its first month. Rigorously reported and entirely true, S-Town is the first podcast that feels like reading a masterful novel.