Travel Lane County
541.484.5307 · 800.547.5445 ·
Adventure Center/Visitor Information: 3312 Gateway St · Springfield OR (Open daily 9 a.m. - 6 p.m.)
Downtown Eugene Visitor Center: 754 Olive St · Eugene OR (Open Monday-Friday 8 a.m. - 5 p.m.)
Mailing Address: PO Box 10286 · Eugene OR 97440 s

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Florence Rhododendron Festival


The spectacular display of hundreds of Rhododendrons takes place at the Florence Events Center for 110th Rhododendron Festival. Enjoy a family-focused parade, street vendor fair, car show, 5K run and a carnival with rides and games. Pre-sale carnival tickets begin April 3. See the crowning of Queen Rhododendra and King of the Coast on May 18 at 6 p.m. at the Florence Events Center. 

Florence Rhododendron Festival