Travel Lane County
541.484.5307 · 800.547.5445 ·
Adventure Center/Visitor Information: 3312 Gateway St · Springfield OR (Open daily 9 a.m. - 6 p.m.)
Downtown Eugene Visitor Center: 754 Olive St · Eugene OR (Open Monday-Friday 8 a.m. - 5 p.m.)
Mailing Address: PO Box 10286 · Eugene OR 97440 s

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Florence Rhododendron Festival


Enjoy a family-focused parade, street vendor fair, car show and a carnival with rides and games at the 112th Florence Rhododendron Festival! The theme for 2019 is "Coastal Canvas," which represents the blossoming public arts scene of the town and an abundance of local artists who take inspiration from the beautiful landscapes that surround the region. A spectacular display of hundreds of Rhododendrons will take place at the Florence Events Center to complement live music and showcases of art. There will be a carnival, a Rhododendron Festival Court, a junior parade on Saturday and the main parade on Sunday. The event will extend into Historic Old Town with a local craft market and the carnival on Bay Street. End the weekend with the annual motorcycle show at Three Rivers Casino Resort. 

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Florence Rhododendron Festival