Florence Rhododendron Festival


Celebrating the abundant, hardy and beloved "rhody" that splashes vibrant colors across the Oregon coastline, this springtime festival is bursting with family-friendly entertainment and activities. Held every third weekend in May for over a hundred years, the Florence Rhododendron Festival draws as many as 10,000 visitors to Historic Old Town Florence. It is one of the longest running flower festivals on the west coast. 

The coastal R. macrophyllum was the rhododendron that gave Florence its nickname "The City of Rhododendrons." Today efforts are underway to locate and perpetuate this native plant. 

Enjoy a family-focused parade, street vendor fair, car show and a carnival with rides and games along the Oregon Coast at the 117th Florence Rhododendron Festival! This year's theme is "Rip Roarin' Rhodies." A spectacular display of hundreds of Rhododendrons will take place at the Florence Events Center to complement live music and showcases of art. Each year boasts a carnival, a Rhododendron Festival Court, a junior parade on Saturday and the main parade on Sunday. The event will extend into Historic Old Town with a local craft market and the carnival on Bay Street. End the weekend with the annual motorcycle show at Three Rivers Casino Resort.

Enjoy favorite rides like the Orbiter, Zipper and Merry Go Round or try your hand at carnival games adjacent the boardwalk from Wednesday to Sunday.

Rhododendron Court
The "Rhody Court" comprises students from the Siuslaw and Mapleton school districts. The coronation for Queen Rhododendra and King of the Coast is on Thursday evening at the Florence Events Center. 

Rhody Show & Sale
A thousand prime rhododendron trusses are displayed and judged at the Florence Events Center. The show opens free to the public after judging — typically at 1 p.m. on Saturday. Admire these beautiful blooms and shop for your own rhododendrons and azaleas to take home at the adjacent plant sale hosted by the Siuslaw Chapter of the American Rhododendron Society — one of the largest and most active rhododendron societies in the Pacific Northwest. If you want to learn about rhododendrons — this is an event not to miss!

Rhody Run
For forty years the "Rhody Run", a popular 10K and 5K race, has looped through Historic Old Town Florence and along Rhododendron Dr. The Saturday morning race is organized by Eclectic Edge Racing and begins and ends at the Florence Events Center.

Rhody Show 'n' Shine Classic Car Show
Over 300 spiffed up vintage cars are on display at the Grocery Outlet parking lot off Hwy 101 on Saturday morning. Motorcycle fans throng to the Three Rivers Casino for a vendor show and Poker Run. And the Coast Radio Classic Car Cruise rolls through Historic Old Town Florence in the evening.

Grand Floral Parade
This grand finale features almost one hundred entrants including floats, classic cars, motorcycles, horses and marching bands. Enjoy the floral display down Bay Street on Sunday. 

Tips for Attending:

  • Purchase pre-sale discount carnival tickets online and save.


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Florence Rhododendron Festival