Board of Directors Responsibilities
A Brief Overview
Travel Lane County is a private non-profit 501(c)6 corporation, founded in 1980. It has a thirty-member voting board and appointed, non-voting ex-officio members who are encouraged to participate in discussions and announcements. Board members must be Travel Lane County business/organization partners.
Travel Lane County is responsible for marketing the Eugene, Cascades & Coast region as a visitor destination and our mission is to increase overnight visitors, thereby enhancing the local economy through the importation of visitor dollars.
Travel Lane County is funded from county room tax, receiving 2.1 points of transient room tax, currently $3.5 million dollars per annum, from Lane County. This is about 38% of County collections and 23% of local room taxes collected throughout the County. Lane County Code directs this distribution, though funding remains at the discretion of the county commissioners.
Travel Lane County’s total budget is $4 million, with close to $225,000 coming from partner dues, sponsorships and advertising revenue. Travel Lane County has nearly 600 partner businesses located throughout Lane County.
The board meets monthly, typically on the fourth Thursday of each month over lunch. Board members purchase their own lunch. Locations vary, but are generally within the metro area. The board does not meet in July or November. December’s meeting is typically moved up to the first or second week to avoid the Thanksgiving and Christmas holidays.
Board members are expected to attend board meetings, and Travel Lane County parnter events as possible, including the Spring Visitor Industry Celebration luncheon and the holiday mixer in December. Three consecutive unexcused absences from board meetings is considered a resignation per the Bylaws.
The board is a volunteer board that works at the policy level, reviewing and approving a strategic plan, an annual operating budget, annual marketing plan, and any proposed changes to bylaws, personnel guidelines, etc. We discuss issues impacting the visitor industry and at times provide input to local and/or state government. The board is responsible for the hiring, evaluation, and termination of the President/CEO. All remaining staff members report to the President/CEO.
Travel Lane County contracts for a full audit each year to assure appropriate financial oversight. Travel Lane County does maintain directors and officers liability insurance.
Board packets are made available digitally one week prior to each board meeting and contain agendas, monthly reports, and abstracts on all action and information items along with any relevant background materials. Each packet contains a call for an RSVP for attendance and lunch. At the meetings, the agenda is followed closely, and Robert’s Rules of Order generally apply. The atmosphere is relaxed. Meetings typically last 90 minutes.