Travel Lane County
541.484.5307 · 800.547.5445 · EugeneCascadesCoast.org
Adventure Center/Visitor Information: 3312 Gateway St · Springfield OR (Open daily 9 a.m. - 6 p.m.)
Downtown Eugene Visitor Center: 754 Olive St · Eugene OR (Open Monday-Friday 8 a.m. - 5 p.m.)
Mailing Address: PO Box 10286 · Eugene OR 97440 s


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Partner Benefits & Opportunities

Extend Your Marketing Reach

Partners of Travel Lane County benefit from industry representation, informational resources, collective marketing and access to affordable advertising targeted specifically to visitors planning to travel to the region, and visitors (and residents) who are already here.

Connect With Travel Lane County Staff & Partners

Networking & Communication

  • Partner Orientation & Training
    Learn how our organization works for you, familiarize yourself with available resources and advertising options within Travel Lane County. Maximize your partnership through full participation in a variety of programs. This is essential for new partners and a great refresher for long-time partners.
  • Partner Portal
    Manage your partner account through our extranet system to make updates; view statements; keep tabs on your website listing and coupon stats; manage leads, media coverage, and event attendance; and to stay informed.
  • Partner Spotlight
    Showcase your organization, products and services to the Travel Lane County staff. This is essential for new members and a great idea for long-time members. The more we know more about you and your business, the better we can market you to our clients. Our staff is out in the field every day working with meeting planners, the media and visitors; an opportunity to promote you specifically could happen at anytime, especially when the knowledge is fresh. Spotlights are held every other month.
  • Partner Events and Networking
    Build valuable relationships within the industry and our community at one of the events hosted by Travel Lane County. This includes industry orientations, seminars, trainings and meetings. Attend Travel Lane County's annual industry awards with sponsorship and networking opportunities. If you would like to host an open house or sponsor an event, please let us know.
  • Group Business Marketing Meetings 
    Partners with the convention marketing package are invited to attend this monthly meeting. While the primary focus is reviewing current convention leads, it is an opportunity to meet the sales professionals from area hotels. Meeting facilities also have the opportunity to host these meetings.
  • Join Travel Lane County's Facebook Group
    Connect with others in the industry with our partners-only Facebook group. Make online contacts with industry peers for networking, partnerships and information.
  • Deadlines & Opportunities e-newsletter
    Parnters will be regularly advised of advertising add-ons and free marketing opportunities as they arise. Advance notice of industry trainings, programs and local calendars will be routinely distributed.

Listings & Brochure Distribution

  • Website and Mobile Presence
    Partners are included in our online listing collections as determined by marketing package and category. Please keep your listing information and photos updated.
  • Listings in Eugene, Cascades & Coast Official Publications
    Partners with the Tourism Marketing Package will be included as a listing in the Visitor Guide, and restaurants, breweries and wineries also will be included in the Dining Guide.
  • Display Brochures at the Downtown Eugene Visitor Center 
    Provide 50 brochures (or 25 business cards) for distribution to visitors at our downtown location. Please check back periodically to maintain inventory.

Leverage Your Partnership

There are a variety of opportunities that can provide additional exposure for your business either at no cost or for in-kind donation or discounted rates.

  • Calendar of Events
    The calendar of events is the top landing page on our website and event listings are used to populate 30 niche pages throughout our online domain and Travel Oregon's web calendar. Each week selected current events are featured on our homepage and culled into a weekly event e-newsletter. The calendar of events is also routinely distributed to media, convention delegates and hotel and tourism front-lines. We draw from this database for weekly on-air radio promotions, weekly e-newsletter, and to highlight upcoming events at our visitor centers. You don't need to be a partner to submit events, but you do need to be a partner to opt-in to featured event placement or other event promotion. Events must conform to style guidelines and event criteria.

Please note: The Visitor Guide's annual event calendar is based on the Festival & Events partner category exclusively, and not the online calendar of events.

  • Deals & Packages
    One of the most heavily promoted pages on Travel Lane County's website is deals. A majority of our online and print advertising campaigns direct visitors to our members' special deals, promotion and packages. Deals are also touted in our quarterly consumer e-newsletter to 10,000 subscribers. We can help you craft a special deal or you can just upload deals you are already promoting.
  • Donations
    Participate in a variety of ongoing sweepstakes, Facebook contests, awards, prizes, silent auctions, raffles, gift baskets, welcome bags and booth giveaways. Each scenario offers different levels of exposure and has unique requirements. 
  • Media & FAM Tours 
    Host media representatives and travel trade leaders researching stories and travel packages.
  • Guest Blog Posts 
    Tell a tourism, meetings or sports story on one of our blogs. All blogs are subject to Travel Lane County's style-guide, tone and content criteria.
  • Inclusion in Timely Handouts and Online Reference Guides for Visitors
    Travel Lane Country frequently compiles specialty directories for visitors depending on high volume interests or need. It could be holiday dining hours, late-night dining offerings, nearby bicycle shops, or local antiques stores. These lists may be distributed at conferences, hotel front desks, in welcome packets, at information tables or posted online. Partners will be given the opportunity to participate first.

Add Your Photos to Travel Lane County's Image Library

Increase your business or product's visibility! Contribute images to Travel Lane County's photo library. Good quality photos are crucial in promoting our destination. Shared photos are used with photo credits and can be subjected to a range of usage restrictions (limited use to rights-free). Photos showcasing your product, venue or activity are needed for our website, social media and print publications. We are also a photo resource for the media.Photos in our library may be used by us or our partners to promote our destination in the following ways (but not limited to):

  • Web page images
  • Circulated in social media
  • Provided to media, sports and meeting planners
  • In publications or other destination promotions

Photo credit will be given as possible, but is not guaranteed.

Unless otherwise permitted per the photo release form, our library photos are not for commercial use by third parties. Any queries for such use would be directed to you.

Photo Guidelines

  • All photos must be owned by the individual or company submitting the images.
  • All photos must be accompanied by a photo release form (photo contract).
  • By checking RIGHTS FREE, an optional selection, you authorize us to share images with unlimited and unrestricted use.
  • Travel Lane County reserves the right to use select photos at their discretion. Submission is not a guarantee of usage.
  • A high resolution photo is preferred but all photos will be considered.

How to Submit Your Photos

Send your photos and signed contract to info@EugeneCascadesCoast.org or Travel Lane County, PO Box 10286, Eugene OR 97440

Trade Shows

  • Consumer 
    Travel Lane County participates annually in a two-day show in which Sunset Magazine invites subscribers to a celebration at their headquarters in Menlo Park, California. With an estimated 24,000 attendees, you have the opportunity to have your brochures displayed at the show, receive leads from the show and be included on booth and web signage for a cost $150. Other opportunities include providing an item for the prize giveaway.
  • Convention & Sports 
    Travel Lane County's sales team participates in a variety of trade shows annually. You can participate by having your brochure displayed or in some cases attend the show as well.
  • Domestic & International 
    Travel Lane County's tourism team attends both domestic and international trade shows and sales missions to reach Europe and Asia. The team actively promotes those businesses that have shown an interest in working with the international and group market.

Brand

Utilize the Eugene, Cascades & Coast brand information to help you with describing the area and activities in the region. There are pages for the emotions, personality, values and keywords to assist in creating copy for websites and marketing materials. 

Partner Services

Hayley Radich

Partner Services Manager

Hayley manages all Travel Lane County partner data, administration and communications. She assists partners with the Partner Portal and coordinates partner listings, images, logos and special offers. She organizes partner events and trainings. Hayley also assists with editing print publications and partner-related content on the website.

Riverfront Gathering
Join Travel Lane County's robust membership to showcase your business to visitors, residents and fellow members. Each member adds a… More Info