Visitor Guide Advertising

The Eugene, Cascades & Coast Official Visitor Guide is a powerful marketing tool used for travel inspiration, trip planning and on location reference. Readers trust the guide, giving it marks of 98 percent for overall satisfaction. Studies show that the guide influences readers to visit and make product selections, with 62 percent citing print advertisements as very helpful in their decision process.

Download the Visitor Guide Advertising Media Kit (PDF)

Visitor Guide Demographics

Median age

  • 42% between 25-44


  • 43% male
  • 57% female


  • 55% manager/professional

Reader activities

  • 82% enjoy the great outdoors
  • 70% prefer historically significant places
  • 58% spend family time together
  • 51% rank restaurants and cuisine as very important

After receiving the guide...

  • 66% of readers visited the Eugene, Cascades & Coast region
  • 87% who were undecided credited the guide in helping them to make the decision to visit
  • 68% increased their length of stay by an average of 2.7 days

Source: WACVB DMO Visitor Guide User and Conversion Study 2014

The Value of Print

Independent research on the print impact in national travel further collaborates our regional study. This 2017 White Paper (PDF) summarizes a decade of studies covering the U.S. leisure travel market. 

Open visitor guide on a yellow table with a latte.


  • Travel Lane County's Downtown Eugene Visitor Center
  • Travel Lane County's mobile visitor services including the van and MIKE the Bike at regional events and shows
  • State Welcome Centers, Portland International Airport (PDX) and Eugene Airport (EUG)
  • Local hotels through Certified Folder Display, the nation's largest distributor
  • AAA offices throughout the state of Oregon
  • Ten local chambers of commerce and at area businesses
  • Mailed out to visitors requesting visitor information through our office and website, Travel Oregon, Oregon Coast Visitors Association, Willamette Valley Visitors Association, and Direct fulfillment comprises approximately 50 percent of distribution.
  • Regional, national and international trade and consumer shows

How to Place Your Ad

Betsy Hand

Space reservation: November 5, 2021