Travel Lane County
541.484.5307 · 800.547.5445 ·
Adventure Center/Visitor Information: 3312 Gateway St · Springfield OR (Open daily 9 a.m. - 6 p.m.)
Downtown Eugene Visitor Center: 754 Olive St · Eugene OR (Open Monday-Friday 8 a.m. - 5 p.m.)
Mailing Address: PO Box 10286 · Eugene OR 97440 s

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Contact Us

Travel Lane County administrative offices are located at 754 Olive St, Eugene OR 97401.

Phone: 541.484.5307
Fax: 541.343.6335


Kari Westlund

President & CEO

Kari has been at the helm of the organization since 1996 and is an industry expert. She staffs many local and state committees and currently serves on the board of the U.S. Travel Association.

Denise Ray

Director of Finance & Operations

Responsible for financial and administrative oversight as it pertains to Travel Lane County.

Stakeholder Relations

Andy Vobora

Vice President of Stakeholder Relations

Oversees local media communications, external reports and Community & Government relations.

Hayley Radich

Membership & Partner Services Manager

Management of membership data and communications. Assists members with Extranet, uploading images and special offers.

Maxine Walton

Director of Partner Development

Responsible for membership recruitment and retention, securing event and sports sponsorships and selling tourism-related advertising opportunities.

Convention Sales & Marketing

Janis Ross, CMP

Vice President of Convention & Sports Marketing

Oversees convention and sports marketing efforts. Markets: Agriculture, Corporate, Ethnic/Multi-Cultural, LGBT, Finance/Real Estate, Insurance, Legal, Manufacturing, Sports Conferences, Sustainability, Technology, Timber, and Transportation.

Juanita Metzler

Convention Sales Manager

Markets: Association, CESSE, Crafts/Hobby/Rallies/Car Clubs, Education, Faith, Fraternal/Social, Independent/3rd Party, Medical, Military, Other Professional, Technology, Trade, and non-sport University of Oregon events.

Linda Norris

Convention Services Manager

Assists convention meeting planners with holding successful events here. Also works with the wedding, class and family reunion market.

Rebecca Adelman

Marketing Manager

Implements marketing and advertising campaigns; maintains databases; keeps promotional materials updated; and develops social media and website content.

Integrated Marketing

Sally McAleer

Vice President of Integrated Marketing

Responsible for website, database & extranet, publications, and brand management.

Taj Barnhart Morgan

Web Content Manager

Writer for the Travel Lane County websites and other promotional material.

Colin Morton

Graphic Design and Asset Manager

Graphic design and asset management for the organization.

Michael Sherman

Video Services Coordinator

Produces video content.

Sports Sales & Marketing

Janis Ross

Executive Director

Prior to joining the organization in 2004, Janis was Director of Sales at The Governor Hotel in Portland, and worked in sales at Seventh Mountain Resort in Bend. She has an additional 10 years of experience as an event planner and marketing communications manager. She earned both an MBA and Bachelors in Marketing from Portland State University.

Joey Jewell

Director of Sports Sales & Development

Manages the sports market in the Eugene, Cascades & Coast region for Travel Lane County.

Jessica Shefferman

Director of Event Operations

Primary role is to assist event planners in promoting, planning and implementing sports events in Lane County

Rebecca Adelman

Marketing Manager

Implements marketing and advertising campaigns; maintains databases; keeps promotional materials updated; and develops social media and website content.

Tourism Sales & Marketing

Natalie Inouye

Vice President of Tourism Marketing

Oversees destination marketing efforts: public relations, advertising, tour/travel and visitor services.

Meg Trendler

Tourism Sales Manager

Meg is our primary contact for international travel. She works on itinerary planning for groups, is our expert on FIT and works with the film and video industry on location scouting and permitting.

Stephen Hoshaw

Public Relations & Social Media Manager

Travel & Destination Coverage Assists state, regional and national media with leisure-based focus.

Melanie Griffin

Tourism Marketing Coordinator

Supports tourism and public relations efforts to ensure Lane County is seen as a visitor destination.

Emily Scherer

Lead Adventure Specialist

Provides office support to the Tourism Department and assists visitors at both Visitor Center locations.

Visitor services are located at the Adventure Center, 3312 Gateway St, in Springfield just off Interstate 5 at exit 195. Visitor information is also provided in downtown Eugene at Travel Lane County's administration offices.

Phone: 541.484.5307

Visitor Services

Diana Wells

Visitor Center & Retail Manager

Responsible for visitor services and administrative support at the Downtown Eugene Visitor Center.

Thomas Moser

Visitor Services Manager

Assists in the management of the Visitor Services Department and the Springfield Adventure Center.

Briana Matthews

Destination Development Manager

Assists in the operation of the Springfield Adventure Center and manages all aspects of the events calendar.

Janet Auxier

Adventure Specialist

Sara Garrow

Adventure Specialist