Travel Lane County
541.484.5307 · 800.547.5445 ·
Adventure Center/Visitor Information: 3312 Gateway St · Springfield OR (Open daily 9 a.m. - 6 p.m.)
Downtown Eugene Visitor Center: 754 Olive St · Eugene OR (Open Monday-Friday 8 a.m. - 5 p.m.)
Mailing Address: PO Box 10286 · Eugene OR 97440 s

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Contact Us

Travel Lane County administrative offices are located at 754 Olive St, Eugene OR 97401.

Phone: 541.484.5307
Fax: 541.343.6335


Kari Westlund

President & CEO

Kari is a tourism industry leader, adept in strategic destination marketing and organizational management. She has led Travel Lane County since 1996, navigating significant changes in travel trends, technology and community growth. Kari contributes to many local and state committees and currently serves on the board of the U.S. Travel Association. As the leading authority on the Eugene, Cascades & Coast visitor industry, she is the official spokesperson for Travel Lane County.

Denise Ray

Director of Finance & Operations

Denise is responsible for the financial and administrative oversight of Travel Lane County. She oversees day-to-day operational systems, human resources and adherence to organizational guidelines and policy.

Stakeholder Relations

Andy Vobora

Vice President of Stakeholder Relations

Andy oversees all local media communications, press releases and external reports. He is the primary community liaison for regional government, business and community groups. As a spokesperson for Travel Lane County, Andy specializes in relationship building, industry advocacy and community education.

Maxine Walton

Director of Partner Development

Maxine is responsible for Travel Lane County member recruitment and retention. She also secures event and sports sponsorships and sells tourism-related advertising opportunities.

Hayley Radich

Membership & Partner Services Manager

Hayley manages all Travel Lane County member data, administration and communications. She assists members with the Member Extranet and coordinates member listings, images, logos and special offers. She organizes member events and trainings. Hayley also assists with editing print publications and member-related content on the website.

Convention Sales & Marketing

Janis Ross, CMP

Vice President of Convention & Sports Marketing

Janis develops and oversees sales and marketing strategies for conventions/meetings and sports events in the Eugene, Cascades & Coast region. She holds key leadership positions within the regional and national meetings and sports industries. Her team works closely with meeting planner and sports planner markets.

Juanita Metzler

Convention Sales Manager

Juanita secures meeting and conference bookings for the Eugene, Cascades & Coast region. She manages all local and national meeting markets. She specializes in business-to-business relationship building.

Linda Norris

Convention Services Manager

Linda provides in-market support for convention meeting planners. She assists with venue and activity arrangements, delegate itineraries and tour options, and dining and transportation recommendations. Linda coordinates welcome table services, delegate information packets, "Show your badge" discount programs, meeting micro-sites and pre-conference collateral. Additionally, Linda offers resources for reunions, weddings and other group events.

Katerine Morton

Convention & Sports Coordinator

Katerine supports the convention and sports departments with the implementation of social media strategies, e-newsletter and media communications and blog content creation. She also assists with trade shows, media relations and special events.

Integrated Marketing

Emily Forsha

Vice President of Integrated Marketing

Emily oversees the brand, digital platforms and programs, video/photo assets and print publications, and supports marketing strategies across all departments.

Taj Barnhart Morgan

Web Content Manager

Taj manages the Eugene, Cascades & Coast website and trains staff on website tools. She creates and curates original web content, writes and edits organizational copy, oversees the Travel Lane County style guide and assists with Eugene, Cascades & Coast brand management. She specializes in search engine optimization, user experience and analytics. Taj provides website support across all departments.

Colin Morton

Graphic Design and Asset Manager

Colin oversees the graphic design and in-house digital and print publications for Travel Lane County. He creates, curates and manages all organizational visual elements and assets. He also provides photography support.

Sports Sales & Marketing

Janis Ross, CSEE

Executive Director

Janis leads the development of the Eugene, Cascades & Coast region as a premier sports event destination. Her work facilitates the growth of sports tourism through marketing and strategic partnerships. She is an advocate for leveraging existing sports assets and developing local sports venues.

Joey Jewell

Director of Sports Sales & Development

Joey promotes the Eugene, Cascades & Coast's sports facilities to the national sports market. He partners with regional sports teams and clubs, community leaders and venue managers to coordinate and host incoming sports events. He works with local sports organizations and organizers to strengthen local sports resources and opportunities for all.

Jessica Joyce

Director of Event Operations

Jessica assists sports event planners in the promotion and production of sports events across the Eugene, Cascades & Coast region. She facilities venue coordination, sports event microsites, team and staff information and housing. Additionally, Jessica organizes and conducts the Oregon Sports Summit Series sports event planning workshops and seminars for regional sports planners.

Katerine Morton

Convention & Sports Coordinator

Katerine supports the convention and sports departments with the implementation of social media strategies, e-newsletter and media communications and blog content creation. She also assists with trade shows, media relations and special events.

Tourism Sales & Marketing

Natalie Inouye

Vice President of Tourism Marketing

Natalie oversees comprehensive destination marketing for the leisure tourism market. She manages public relations, advertising, tour/travel and visitor services. Natalie's decades of service in the visitor industry, combined with her extensive community outreach and connections, makes her a key leader in countywide tourism promotions.

Meg Trendler

Tourism Sales Manager

Meg provides support for travel trade, independent international visitors and the film/video industry. She coordinates tours, develops group itineraries, offers resources for international travelers, scouts film locations and assists with permit information. Meg also hosts media and is an excellent culinary and local history resource.

Stephen Hoshaw

Public Relations & Social Media Manager

Stephen works directly with state, regional and national media to provide destination information and support. He hosts incoming media, bloggers and influencers to facilitate media coverage of regional attractions, events and businesses. He oversees strategic social media promotion of the Eugene, Cascades & Coast destination.

Melanie Griffin

Tourism Marketing Coordinator

Melanie coordinates media asset requests and manages user-generated content. She supports tourism and public relations strategy with social media and web content creation including 360 video and photography.

Visitor Services

Visitor services are located at the Adventure Center, 3312 Gateway St, in Springfield just off Interstate 5 at exit 195. Visitor information is also provided in downtown Eugene at Travel Lane County's administration offices.

Phone: 541.484.5307

Diana Wells

Visitor Center Manager & Retail Buyer

Diana manages the front desk for Travel Lane County's downtown Eugene administration offices. She is the retail coordinator and buyer for the Eugene, Cascades & Coast Adventure Center in Springfield and the Downtown Eugene Visitor Center. She also provides marketing support and assists with regional visitor information and services at both locations.

Emily Scherer

Lead Adventure Specialist

Emily manages the Eugene, Cascades & Coast website's regional event calendar, providing member support and community outreach. She also offers visitor information services at the Eugene, Cascades & Coast Adventure Center in Springfield.

Holly Claypool

Lead Adventure Specialist

Holly is responsible for consumer inquiries, visitor guide request fulfillment and monitoring regional visitor statistics. She assists visitors with regional information and services at the Eugene, Cascades & Coast Adventure Center in Springfield.

Janet Auxier

Adventure Specialist

Janet assists visitors with regional information including hotel, restaurant and activity recommendations at the Eugene, Cascades & Coast Adventure Center in Springfield.

Tiffany Ottem

Lead Adventure Specialist

Tiffany manages Oregon's fall foliage blog and hotline. She provides regional visitor information including hotel, restaurant and activity recommendations at special events and pop-up tourism booths in conjunction with the Eugene, Cascades & Coast Mobile Outreach Program.