Travel Lane County
541.484.5307 · 800.547.5445 ·
Adventure Center/Visitor Information: 3312 Gateway St · Springfield OR (Open daily 9 a.m. - 6 p.m.)
Downtown Eugene Visitor Center: 754 Olive St · Eugene OR (Open Monday-Friday 8 a.m. - 5 p.m.)
Mailing Address: PO Box 10286 · Eugene OR 97440 s

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History of Organization

On January 23, 1980, the Eugene-Springfield Convention and Visitors Bureau was officially incorporated following recognition and support from both the cities of Eugene and Springfield and the Eugene and Springfield Chambers of Commerce.

In 1980 the Bureau had a staff of 3½ employees, a budget of $170,000, and shared office space with the Eugene Chamber of Commerce. The Lane County Convention Center (Lane Events Center) had just opened, and the Eugene Hilton and City Conference Center and Hult Center for the Performing Arts were under construction.

In 1981, a Sales Department was added; in 1985 a Membership Director position was created to enhance the growing member base; and in 1987, due to the expanding sales and services needs, a Sales and Services Coordinator position was created. That same year the Bureau was awarded the County tourism contract and the Tourism Department was born.

1993 brought many changes. An increase in the rate of room tax by the County, initiated by the hotel industry to increase our budget, and TRT (transient room tax) funding solely by Lane County ensured stability. In August, the board voted to change the Bureau's name to the Convention and Visitors Association of Lane County Oregon (CVALCO) to reflect its new county-wide marketing responsibility. Our bylaws were revised to ensure broad geographic and industry representation.

In February 1995, CVALCO moved from 7th & Lincoln to its present location at 754 Olive Street in the 8th & Olive Building. In December of that year the mobile visitor van was created and a number of part-time staff were added to provide visitor services in the van and in the office on weekends. In 1998, a Community Relations department was added to increase community awareness of CVALCO and the visitor industry. In 2008, a sports service position was added.

In early 2009, CVALCO was renamed Travel Lane County, and the destination of Lane County was positioned in the marketplace as Eugene, Cascades & Coast. This strategic shift was designed to leverage national awareness of Eugene and link it to the strong regional attributes of the Cascade Mountains and Oregon Coast to generate stronger overnight returns for all communities within Lane County. At the time, Travel Lane County had 17 regular and/or full time and 6 part time members of the staff.

In January of 2010, Travel Lane County opened a second visitor center in Springfield near I-5 at exit 195A. Designed as an inspiring space that immerses visitors in the diversity of Lane County, the Eugene, Cascades & coast Adventure Center provides visitor information, resources for locals, retail space dedication to local Lane County products and travelers needs, programming for adventure minded visitors and residents daily, except new Year's Day, Thanksgiving, and Christmas Day. The Adventure Center brings the Eugene, Cascades & Coast brand to life for visitors and residents.

In January 2012, Travel Lane County launched Eugene, Cascades & Coast Sports as the Sports Commission for Lane County as a response to the strong sports market in Lane County. Operating under the Travel Lane County corporate umbrella, the Sports Commission has a separate Sports Advisory Council consisting of 25 members. The Vice President of Convention Marketing serves as the Executive Director of Eugene, Cascades & Coast Sports and oversees development and implementation of its marketing plan and budget. The impetus to launch Eugene, Cascades & Coast Sports was an intention to strengthen our ability to market the county as a sports event destination and create a local sports community.

A big part of the reason for the success of Travel Lane County has been its outstanding staff. Over the years the staff has continued to maintain a high level of professionalism, teamwork and dedication.