Travel Lane County
541.484.5307 · 800.547.5445 · EugeneCascadesCoast.org
Adventure Center/Visitor Information: 3312 Gateway St · Springfield OR (Open daily 9 a.m. - 6 p.m.)
Downtown Eugene Visitor Center: 754 Olive St · Eugene OR (Open Monday-Friday 8 a.m. - 5 p.m.)
Mailing Address: PO Box 10286 · Eugene OR 97440 s


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Marketing Manager – Conventions & Sports

PURPOSE OF POSITION

To ensure a successful marketing and social media program promoting the Eugene, Cascades & Coast region as a convention and sports destination.

POSITION REQUIREMENTS

  • Degree in journalism, marketing, communications, or new media and/or 3+ years of successful marketing experience; fluent in social media/new media
  • Forward thinking and innovative
  • Excellent verbal and written communication skills with an emphasis on writing web content, blogs, and e-newsletters
  • Telephone and public speaking skills
  • Able to respond to job demands outside of the normal 8-5 work day
  • Good organizational skills and ability to manage multiple projects
  • Ability to represent the Eugene, Cascades & Coast region and Travel Lane County member products to clients
  • Strong computer skills (Office 365, Adobe Creative Suite, digital photo and video editing) and comfort on the Internet
  • Working knowledge of meetings industry required; supervisory experience preferred.
  • Ability to lift and carry objects weighing up to 40 pounds
  • Valid Driver’s License and clean driving record 

RESPONSIBILITIES

Content Strategy

  • Manage content strategy and distribution across all platforms (websites, e-newsletters, Social Media, third party channels, print and digital advertising placement, video, digital guides, blogs, etc.).
  • Review analytics and recommend strategies; work with outside agencies as appropriate.
  • Write and distribute Eugene, Cascades & Coast meetings/sports planner e-newsletters on a regular basis
  • Provide research, editorial, editing and image support to Travel Lane County staff, partners and members
  • Provide content for industry publications, websites, blogs, presentations, and marketing tools as needed.
  • Strategize pre-trade show marketing through all channels.
  • Manage company LinkedIn page and content. Assist in training sales managers to use LinkedIn as prospecting/sales tool.
  • Photo and video editing support as needed.
  • Content strategy and oversight for the Sports Commission’s two signature events: SportsTown Awards and Oregon Sports Summit

Social Media

  • Manage social media marketing campaigns
  • Stay up-to-date on new media trends and how they apply to convention and sports marketing

Media Relations

  • Maintain regular contact with targeted media
  • Monitor targeted media editorial calendars and manage editorial content calendar
  • Respond to media requests for story ideas and fact checking
  • Coordinate press/research tours for visiting media
  • Write and distribute regular updates for media contacts
  • Assist meetings and sports events planners with local media outreach and press events, as needed

Administrative

  • Monthly reporting of designated performance benchmarks
  • Supervision and training of Marketing Coordinator

This salaried exempt position reports to the Vice President of Convention & Sports Marketing. Benefits include medical and dental insurance as well as paid holidays, vacation and sick leave.

To apply please click here.