Travel Lane County
541.484.5307 · 800.547.5445 · EugeneCascadesCoast.org
Adventure Center/Visitor Information: 3312 Gateway St · Springfield OR (Open daily 9 a.m. - 6 p.m.)
Downtown Eugene Visitor Center: 754 Olive St · Eugene OR (Open Monday-Friday 8 a.m. - 5 p.m.)
Mailing Address: PO Box 10286 · Eugene OR 97440 s


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Visitor Guide Advertising

The Eugene, Cascades & Coast Official Visitor Guide is a powerful marketing tool used for travel inspiration, trip planning and on location reference. Readers trust the guide, giving it marks of 98 percent for overall satisfaction. Studies show that the guide influences readers to visit and make product selections, with 62 percent citing print advertisements as very helpful in their decision process.

Visitor Guide Demographics

Median age

  • 54 years

Gender

  • 43% male
  • 57% female

Occupation

  • 55% manager/professional

Reader activities

  • 82% enjoy the great outdoors
  • 70% prefer historically significant places
  • 58% spend family time together
  • 51% rank restaurants and cuisine as very important

After receiving the guide...

  • 66% of readers visited the Eugene, Cascades & Coast region
  • 87% who were undecided credited the guide in helping them to make the decision to visit
  • 68% increased their length of stay by an average of 2.7 days

Source: WACVB DMO Visitor Guide User and Conversion Study 2014


Distribution

  • Travel Lane County's two visitor centers: the Adventure Center in Springfield and the Downtown Eugene Visitor Center
  • Travel Lane County's mobile visitor services including the van and MIKE the Bike at regional events and shows
  • State Welcome Centers, Portland International Airport (PDX) and Eugene Airport (EUG)
  • Local hotels through Certified Folder Display, the nation's largest distributor
  • AAA offices throughout the state of Oregon
  • Ten local chambers of commerce and at area businesses
  • Mailed out to visitors requesting visitor information through our office and website, Travel Oregon, Oregon Coast Visitors Association, Willamette Valley Visitors Association, Go-Oregon.net and Oregon.com. Direct fulfillment comprises approximately 50 percent of distribution.
  • Regional, national and international trade and consumer shows

Distribution begins March 2017

120,000 total annual distribution


Ad Sizes & Rates for 2017

Visitor-Guide-Cover-Ad

Full Page 
7.75"x10.125"
Full Page Trim Size / With Bleed
8.375"x10.875" / 8.625"x11.125"

Member Rate - $4,177
Non-Member Rate - $4,483

Visitor-Guide-TwoThrid-Pg-Ad

2/3 Page
4.75"x9.75"

Member Rate - $3,106
Non-Member Rate - $3,412

Visitor-Guide-Half-Pg-Ad

Half Page Vertical
4.75"x7.25"
Half Page Horizontal
7.375"x4.75"

Member Rate - $2,341
Non-Member Rate - $2,647

Visitor-Guide-Third-Pg-Ad

1/3 Page Vertical
2.25"x9.75"
1/3 Page Horizontal
4.75"x4.75"

Member Rate - $1,657
Non-Member Rate - $1,963

Visitor-Guide-Sixth-Pg-Ad

1/6 Page Vertical
2.25"x4.75"
1/6 Page Horizontal 
4.75"x2.25"

Member Rate - $852
Non-Member Rate - $1,158

Visitor-Guide-Cover-Ad

Covers
Back Cover
Inside Front Cover
Inside Back Cover
Trim Size / With Bleed 
8.375"x10.875" / 8.75"x11.125"

Member Rate
$5,146 (Back)
$4,891 (Inside Front)
$4,641 (Inside Back)

Non-Member Rate
$5,452 (Back)
$5,197 (Inside Front)
$4,947 (Inside Back)

All rates are net. All rates are for full-color ads. There is no additional charge for bleed. Production costs will be billed in addition when applicable.

How to Place Your Ad

Advertising Inquiries
Holly Homnick, Account Executive
503.445.8841
Mobile: 503.679.3556

hollyh@mediamerica.net 

Deadlines
Space reservation: November 4, 2016
Materials due: December 2, 2016