Travel Lane County
541.484.5307 · 800.547.5445 ·
Adventure Center/Visitor Information: 3312 Gateway St · Springfield OR (Open daily 9 a.m. - 6 p.m.)
Downtown Eugene Visitor Center: 754 Olive St · Eugene OR (Open Monday-Friday 8 a.m. - 5 p.m.)
Mailing Address: PO Box 10286 · Eugene OR 97440 s

Event Crisis Management: The Backstory

There are no straight lines between a “crisis” and the “crisis management” in outdoor competitive sporting events such as road cycling, mountain biking, trail running, triathlons, or orienteering (and more). The local community, physical environment, weather, municipal permits and rules, local laws, race sanctioning organizations, community ‘personalities,’ wild dogs and pot holes all present an event organizer with a three-dimensional maze that must be successfully navigated on the day of the event. The “backstory” is what an event organizer must do in the months and weeks prior to an event to ensure that not if, but when a crisis strikes, the entire event management and volunteer team is ready, and equipped, to react.


Steve CashSteve Cash
Steve Cash is a Eugene native and retired U.S. Marine who’d never produced a sporting event in his life prior to 2011. 

Steve and his business partner Brian Roddy, president of Rolf Prima wheels, a Eugene-based cycling industry manufacturing company, started dark30 sports in 2010 to support the efforts of Rolf Prima in supporting Pacific Northwest cycling and triathlon racing communities. 

Steve’s U.S. Marine Corps’ training and wartime experiences transferred easily to the competitive outdoor competitive sporting event environment. No event can be assured a successful or safe race day without community buy-in, municipal support, trained and motivated staff and volunteers, communications, detailed logistics planning, and detailed safety and emergency protocols. But that’s not everything – there’s a deep backstory behind every successful competitive sporting event.