Travel Lane County
541.484.5307 · 800.547.5445 ·
Adventure Center/Visitor Information: 3312 Gateway St · Springfield OR (Open daily 9 a.m. - 6 p.m.)
Downtown Eugene Visitor Center: 754 Olive St · Eugene OR (Open Monday-Friday 8 a.m. - 5 p.m.)
Mailing Address: PO Box 10286 · Eugene OR 97440 s


Social Media - Real Time Content

Give your fans, friends and followers a real time look at your events and capitalize on the content your fans are sharing with features like Facebook Live, Instagram Stories, Periscope and Snapchat. How can you maximize your time and energy resources, make the right choices for your audience and… have fun doing it? We’ll talk about how to fit these real time tools into your social media strategy with cases, examples and inspiration.

Social Media - Measurement & Analytics

In this intermediate to advanced workshop, we’ll dig into the metrics behind your social media strategy. Learn how to do a social media audit, set and track key performance indicators (KPIs) and report on your performance. We recommend a general comfort level with accessing native analytics on each platform.


Kelli Matthews