Social Media - Real Time Content
Give your fans, friends and followers a real time look at your events and capitalize on the content your fans are sharing with features like Facebook Live, Instagram Stories, Periscope and Snapchat. How can you maximize your time and energy resources, make the right choices for your audience and… have fun doing it? We’ll talk about how to fit these real time tools into your social media strategy with cases, examples and inspiration.
Social Media - Measurement & Analytics
In this intermediate to advanced workshop, we’ll dig into the metrics behind your social media strategy. Learn how to do a social media audit, set and track key performance indicators (KPIs) and report on your performance. We recommend a general comfort level with accessing native analytics on each platform.