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2025 Visitor Industry Celebration & Summit 

Celebrating Industry Leaders in the Eugene, Cascades & Coast Region

Join us on May 22, 2025 at The Shedd Institute for the Arts for our Visitor Industry Summit and Awards Lunch. You can register to be a Summit attendee or a lunch only attendee. Either way, we are excited to have you! Space is limited this year, so register early to ensure a seat at this exciting day of learning and celebration. Individual seats and tables of 8 are available and you have the option of the full summit and luncheon or just the luncheon.  

Check-in and breakfast for the half-day summit begins at 8:00 a.m.
Check-in for Visitor Industry Celebration Lunch begins at 11:30 a.m.
Thanks to our 2025 Presenting Sponsors Mereté Hotel Management and Summit Bank. Our Industry Sponsor is Turell Group. 

Merete Hotel ManagementSummit BankTurell Group Logo

What you can expect as a Summit Attendee

 

The 2025 Visitor Industry Summit takes place ahead of the Industry Celebration luncheon on May 22 beginning with a keynote address by Dave Moss, Executive Director of the Eugene Symphony. 

Breakout sessions will offer three tracks. 

Our additional breakout sessions provide opportunities to learn more about the importance of tourism in Lane County, how to make sure you are utilizing your partnership with Travel Lane County, and much, much more! 

What you can expect as an Awards Lunch Attendee

President & CEO - Samara Phelps

You are invited to welcome Samara Phelps to her first Visitor Industry Summit as President/CEO.  Samara will provide an industry update and discuss the development of a 10-year destination master plan.

2025 Award Categories 

Community Leadership Award

Presented to a group, business or individual that has significantly contributed to the Eugene, Cascades & Coast region's tourism industry or visitor experience through an advocacy program(s), visitor product(s), or community development. 

Destination Award

Presented to a business or individual who, through their efforts, have excelled in promoting the community and the Eugene, Cascades & Coast as a visitor destination. 

Sports Leadership Award

Presented to a local resident(s) or business that is directly responsible for the confirmation of a sports event, which brings in a significant number of overnight visitors to Lane County.

Convention Leadership Award

Presented to a local resident(s) or business that is directly responsible for the confirmation of a meeting or event, which brings in a significant number of overnight visitors to Lane County. 

Placemaking Award

The Eugene, Cascades & Coast Placemaking Award is presented to a business or organization that supports or creates community-led, equity centered arts and culture efforts that strengthen people's connections to each other or Lane County.

Legacy Award

The Legacy Award is presented to a group, business or individual that has significantly contributed to the Eugene, Cascades & Coast region's tourism industry or visitor experience through a lifetime of service.