Connect Lane Expands to Four Routes
Connect Lane Expands to Four Routes In May 2025, the Aufderheide Scenic Bikeway was officially designated as Oregon’s 18th scenic bikeway. Long before earning that title, it held the distinction of…
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Category: Industry Releases
2025 Visitor Industry Awards
EUGENE, OR — On May 22, Travel Lane County hosted hospitality partners from throughout the Eugene, Cascades & Coast region at the annual Visitor Industry Celebration. We are excited to announce the…
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2025 Visitor Industry Celebration and Educational Summit May 22
EUGENE, OR — The hospitality industry plays a vital role in the Eugene, Cascades & Coast region, employing 1 in 9 workers and creating memorable Oregon experiences for more than 5 million visitors…
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Brigadoon Wine Company Introduces Reusable Bottles Through Revino
JUNCTION CITY, OR — Chris Shown, along with his wife Sheree and son Matt, own and operate Brigadoon Vineyards and Brigadoon Wine Company. Tucked into the coastal foothills of the Southern Willamette…
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2025 McKenzie River Wooden Boat Festival Week
VIDA, OR — The history of the McKenzie River Drift Boat will be on full-display the week of April 21 as the 2025 McKenzie River Wooden Boat Festival anchors a week honoring the history of the McKenzie…
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Travel Lane County VisitAble Certified
EUGENE, OR — Travel Lane County has earned its Advocate Certification through VisitAble, demonstrating a commitment to accessibility and inclusion. All Travel Lane County staff completed VisitAble's…
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Claim 52 Brewing Announces Move to Former Wildcraft Location on Lincoln Street
EUGENE, OR — Claim 52 Brewing, an innovative force in Oregon's craft beer scene, announced plans to consolidate its brewing operations and tasting room at 232 Lincoln Street in Eugene's Whiteaker…
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TrackTown shined in 2024 and 2025 looks to be another blockbuster year
Eugene, OR (TrackTown U.S.A.) – An estimated economic impact of $50 million was generated by track and field and running events during the 2024 TrackTown season. Thousands of athletes, coaches…
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Aufderheide Drive Designated Oregon's 18th Scenic Bikeway
Aufderheide Drive, also known as Forest Service Road 19, is named after Robert Aufderheide, who served as the supervisor of the Willamette National Forest from 1954 until his passing in 1959. This…
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Take a Hike - Find an Ornament
2024 marks the 7th annual Willamette Valley Visitors Association Ornament Hunt in the Willamette National Forest and Umpqua National Forest. As of November 15, 2024, two hundred locally-crafted…
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