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Eugene Hosts 2020 Wine Marketing & Tourism Conference

Published: October 03, 2019

Eugene, OR - Registration is Now Open!

Join us for the 2020 Wine Marketing & Tourism Conference taking place March 3-5 in Eugene, Oregon. Oregon is the third largest producer of wine in the United States and the Willamette Valley is the heart of Oregon’s wine region, making it a great location for this conference. Our local partners include Travel Lane CountySouth Willamette Wineries Association, 5th Street Public Market, Willamette Valley Wineries Association and the Oregon Wine Board. Our host hotel is the Valley River Inn. For more information on the hotel and rates, please visit

Session content will focus on key topics including:

  • Diversity and Inclusion in Wine Tourism
  • Co-existing with Cannabis and Craft Beer
  • Creating an Effective Tourism Plan
  • Advanced Digital Marketing
  • Crafting Effective Marketing Plans for MIllenials
  • Effective Ongoing Customer Communications
  • Using Big Data for Big Results

What can you expect to get out of the conference?

  • Specific, useful information you can use in subjects such as social media, digital marketing, staffing, technology, tasting room management, event management, and more
  • Networking opportunities during breaks and receptions
  • An opportunity to pour your wine at our Tuesday evening reception if you are one of the first 40 non-profit or governmental winery associations or DMOs registered to attend
  • Two wine receptions and one lunch included in the conference price

Registration is currently $395 through October 31st; as of November 1st, the registration fee will increase to $445, so register today and save!

Register now >

Contact: Allan Wright, Zephyr Conferences, 888.758.8687

Author: Andy Vobora

Vice-President of Stakeholder Relations, Travel Lane County
541.501.9398 | 541.743.8770

Travel Lane County markets and promotes the Eugene, Cascades and Coast region as a destination for travel, conventions, sports, meetings and events. It serves as a private, nonprofit association dedicated to economic development through visitor spending, which pumped more than $783 million into Lane County, Oregon's economy in 2019.