Press Releases

Back To Previous Page

Experience a Live Event

Published: July 07, 2020

Springfield, OR - Events, concerts, fairs, festivals and more community gatherings have gone virtual in light of the COVID-19 outbreak, so when a live event comes along it's time to cheer!  

Reinventing how to create an experience, within the state's health guidelines, isn't easy but that's just what McKenzie River Lavender Festival organizer Carol Tannenbaum has done. Replacing the crowds that have congregated during past festivals, the 2020 Lavender Bloom will provide an intimate and exclusive opportunity to enjoy the amazing fragrant, visual experience of a field of lavender in bloom during harvest. Visitors will have the opportunity to enter the field and take selfies in the lavender or reserve a portrait session with a professional photographer. 

The 2020 Lavender Bloom takes place July 10-12 from 10 a.m. - 5 p.m. Tickets are available at for $10 and sales end on July 10. Tickets must be purchased in advance and there will be no same day ticket sales.

Tickets provide guests and opportunity to participate during a specific two-hour block of time. A fresh picked lavender bouquet is included with each ticket (a $10 value). Face masks and physical distancing are required to participate. 

Event Contact:

Carol Tannenbaum,, 541.736.8575,


40882 McKenzie Hwy, Springfield, OR 974789 | Between milepost 15 & 16

Author: Andy Vobora

Vice-President of Stakeholder Relations, Travel Lane County
541.501.9398 | 541.743.8770

Travel Lane County markets and promotes the Eugene, Cascades and Coast region as a destination for travel, conventions, sports, meetings and events. It serves as a private, nonprofit association dedicated to economic development through visitor spending, which pumped more than $783 million into Lane County, Oregon's economy in 2019.