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Jackrabbit Takes On the Easter Bunny

Published: April 13, 2017

Eugene, OR — Don't get it confused with the Easter Bunny, but JackRabbit is going to make booking your hotel room almost as much fun and finding a candy-filled egg! JackRabbit is Travel Lane County's newest website upgrade. With more than 1,000 pages of content, is viewed by over 800,000 visitors each year.  Many visitors are looking for lodging accommodations and in the past it was difficult to know if a property had any available rooms. JackRabbit has solved this issue by providing a direct link into our hotel partners' booking system. A new front-page widget allows visitors to search dates and filter choices to find the lodging that works best. Results are returned and the visitor can simply hit the Book Direct button to be connected into that hotel's reservation system.

"Our visitor services staff would call each of our lodging partners to determine room availability. Well, you can imagine how quickly this information became dated. Our new system gives visitors confidence that rooms that appear in their search results are available and this means their stay here in the Eugene, Cascades & Coast region will be off to a fabulous start,"
noted Travel Lane County President/CEO Kari Westlund. 




Screen Shot of User Generated Content


A second website upgrade went live in March and this change relies on our visitors and all of us who enjoy everything about the Eugene, Cascades & Coast region. Utilizing user-generated content - your photos - Travel Lane County will showcase how much fun people are having, the unique people and places and the raw beauty of this spectacular region. So, take lots of photos of your adventures and tag them #realoregon or #realoregonsports. Be sure your settings are set to "public."  A constantly changing photo collage will greet visitors who are contemplating where to spend their vacation and we are confident your photos will convince them to spend time exploring our region!  

Earlier website improvements included making the site fully responsive. This upgrade ensures every user will have a great experience no matter whether they come to our site via a smart phone, tablet, laptop or desktop computer. Additionally, dynamic content can now be delivered to a website visitor based upon their location. This allows staff to tailor content to people living within the region versus someone who may be coming from someplace in the northwest, the United States or around the globe. 

Vice President of Integrated Marketing, Sally McAleer, could not be more pleased with these improvements. "Our research clearly shows how important a good website is in influencing a visitors decision to come and assisting visitors once they have arrived in our region. It's gratifying that our board of directors and our staff recognize the value of investing in the website and we are committed to continue making better and better."

Author: Andy Vobora

Vice-President of Stakeholder Relations, Travel Lane County
541.501.9398 | 541.743.8770

Travel Lane County markets and promotes the Eugene, Cascades and Coast region as a destination for travel, conventions, sports, meetings and events. It serves as a private, nonprofit association dedicated to economic development through visitor spending, which pumped more than $783 million into Lane County, Oregon's economy in 2019.