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New Eugene Ale Trail Passport Kicks Off Eugene Beer Week 2016

Published: May 25, 2016
Eugene, Ore. - Cheers to Eugene's beer scene! Marking the first day of Eugene Beer Week, Travel Lane County is excited to unveil the latest edition of the Eugene Ale Trail.

The Eugene Ale Trail now has tracked more than 930 completed passports, representing over 13,500 brewery visits in total. It has also added one of the newest breweries in Eugene to the roster, ColdFire Brewing Company.

Changes to the program include a larger sized passport, along with brand new prizes that are up for grabs. Craft beer enthusiasts who stop at eight different breweries on the trail will earn a Eugene Ale Trail 64 oz. growler, and those who make it to all 18 locations on the passport win a commemorative pint glass. Brewer's Union Local 180 in Oakridge will continue to remain a bonus brewery, now earning a black stainless steel pint glass.

Additionally, several bottle shops, tap houses, cideries and distilleries are included on the passport as highlights along the trail.

New passports will be handed out at the Eugene Beer Week kick-off party, the Eugene Ale Trail's second anniversary. The celebration will include eight local breweries at 16 Tons Café on May 30, from 4 - 8 p.m.

The new passport will also be available at the Eugene, Cascades & Coast Adventure Center, Downtown Eugene Visitor Center, and participating breweries on May 31. Eugene Ale Trail prizes can be redeemed at the Eugene, Cascades & Coast Adventure Center, located at 3312 Gateway St, Springfield, Ore.

For additional information on the Eugene Ale Trail, its newest additions, and the second anniversary party, please visit, or call (541) 484-5307 or (800) 547-5445.

About Travel Lane County:
Travel Lane County markets and promotes the Eugene, Cascades and Coast region as a destination for travel, conventions, sports, meetings and events. It serves as a private, nonprofit association dedicated to economic development through visitor spending, which pumped more than $633.1 million into Lane County, Oregon's economy in 2015.