September 18, 2014

Janis Ross, Executive Director

Eugene, Cascades & Coast Sports
541.743.8753; 800.547.5445;

Jesse Lally, Group Housing Manager
Eugene, Cascades & Coast Sports

541.743.8771; 800.547.5445;

Jesse Lally headshotNew Group Housing Manager to Focus on Housing Programs for Sports Events

Eugene, Ore. - Eugene, Cascades & Coast Sports welcomes a new team member to manage housing for sports groups and events as well as provide assistance to delegates, hotels, and planners.

Jesse Lally will serve as the Group Housing Manager where he will manage Passkey, an online housing program that streamlines the booking process by managing reservations for multiple properties through one unified system. Lally will ensure that the needs of all constituents are met and exceeded throughout the process. He will work closely with area hotels, event managers, and meeting planners to provide support and training on the Passkey system, and assist participants with their reservations and payments.

Most recently, Lally worked as the front desk Adventure Specialist and Office Assistant for Travel Lane County's downtown office. Previously, he worked for over a decade in the hospitality and entertainment industries in Oregon and Colorado as an Artistic Director, Producer and Theatrical Designer, as well as the Front of House Management for several established restaurants. Jesse attended Southern Oregon University and the University of Oregon with a major in philosophy and a minor in criminology.

Eugene, Cascades & Coast Sports Commission, under the corporate umbrella of Travel Lane County, markets and promotes the region as a destination for sports, while providing resources designed to help events and planners succeed. For more information, go to

Travel Lane County markets and promotes the Eugene, Cascades & Coast region as a destination for travel, conventions, meetings and events. It serves as a private, nonprofit association dedicated to economic development through visitor spending, which pumped more than $555 million into Lane County, Oregon's economy in 2012.