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Oregon Outdoor Recreation Initiative

Published: April 03, 2017

Oregon Gran Fondo


OREGON GRAN FONDO photo: Audra Terry


Eugene, OR — Oregon’s bountiful natural resources are cornerstone to our legacy, our identity, and our economy. As an industry, outdoor recreation has the potential to significantly impact the well-being of Oregon’s communities, its residents, and its natural resources. Developing a shared vision with a common agenda for how we manage our work and play in the outdoors will ensure that these impacts are positive and inclusive of all.

This is the impetus for a new statewide effort called the Oregon Outdoor Recreation Initiative, which seeks to bring together businesses, agencies, land managers, conservation groups, and recreational user groups around the goal of expanding access to outdoor recreation and increasing the economic impact and sustainability of Oregon’s outdoor recreation industry. To prepare for the launch of this initiative, Travel Oregon convened a leadership team representing key sectors of the outdoor rec industry to lay the groundwork for a vision, desired outcomes, and strategies to achieve these goals.

We would like you to add your voice to the development of this shared vision. Join us at one of our upcoming statewide public outreach meetings where you’ll be able to let us know your priorities for outdoor recreation, share opportunities you see to grow momentum for the industry in Oregon, and become an important part of this collaborative effort.

Registration is required. Cost is free! During these three-hour meetings, you’ll have the chance to learn more about the Oregon Outdoor Recreation Initiative, discuss your vision for outdoor recreation, and network with others in your region.

Join us in Eugene at Venue 252 on Wednesday, April 12 from 1:30 p.m. – 4:30 p.m. An optional reception will follow from 4:30 p.m. – 5:30 p.m.

Register Now

Author: Andy Vobora

Vice-President of Stakeholder Relations, Travel Lane County
541.501.9398 | 541.743.8770

Travel Lane County markets and promotes the Eugene, Cascades and Coast region as a destination for travel, conventions, sports, meetings and events. It serves as a private, nonprofit association dedicated to economic development through visitor spending, which pumped more than $783 million into Lane County, Oregon's economy in 2019.