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Travel Lane County Achieves Industry Accreditation

Published: January 31, 2018

Travel Lane County Receives DMAP Designation at Destinations International’s Annual Convention

Eugene, Ore. - Travel Lane County was awarded with the Destination Marketing Accreditation Program (DMAP) seal by Destinations International in recognition of the organization's commitment to industry excellence and meeting the industry standard for performance and accountability of destination organizations around the world. Recognition of Travel Lane County's DMAP accreditation will occur the the Destinations International Annual Conference in Anaheim, California in July 2018.

"We're thrillled," noted Kari Westlund, President/CEO of Travel Lane County. "Achieving DMAP accreditation is a testament to the hard work of Travel Lane County staff and quality oversight by our board of directors. We are committed to maximizing the investment made by the lodging sector and Lane County in growing the local economy."

The accreditation program requires a destination organization to successfully comply with a multitude of mandatory and voluntary standards that span a variety of performance areas to gain this momentous achievement. The standards cover nearly all aspects related to the management and marketing of destination organizations including governance, finance, human resources, sales, communications, destination development and research. Travel Lane County joins the ranks of over 200 destination organizations who have obtained DMAP recognition. 

“By achieving DMAP accreditation, these destination organizations have demonstrated that they have developed strategies for their marketing and sales in addition to the policies and procedures to safeguard the use of public dollars,” said Virginia J. Haley, CDME, DMAP Chair and President, Visit Sarasota County.

Destinations International

Destinations International (formerly Destination Marketing Association International) is the world’s largest resource for official destination organizations, convention and visitors bureaus (CVBs) and tourism boards. Destinations International is about serving destination marketing professionals first and foremost. Together with more than 4,700 members and partners from nearly 600 destinations in approximately 15 countries, Destinations International represents a powerful forward-thinking, collaborative association; exchanging bold ideas, connecting innovative people and elevating tourism to its highest potential. For more information, visit  

Author: Andy Vobora

Vice-President of Stakeholder Relations, Travel Lane County
541.501.9398 | 541.743.8770

Travel Lane County markets and promotes the Eugene, Cascades and Coast region as a destination for travel, conventions, sports, meetings and events. It serves as a private, nonprofit association dedicated to economic development through visitor spending, which pumped more than $783 million into Lane County, Oregon's economy in 2019.