Travel Lane County Receives Two 2014 Travel and Tourism Industry Achievement Awards
Eugene, Ore. - The Oregon Tourism Commission (dba Travel Oregon) has announced Travel Lane County the recipients of two 2014 Travel and Tourism Industry Achievement Awards, presented at the 2015 Governor's Conference on Tourism.
These annual awards recognize individuals and organizations across the state that go the extra mile to enhance the travel and tourism industry in Oregon. For best practices in public relations and website development, Travel Lane County received the following honors:
The Outstanding Oregon PR Initiative Award recognizes the best domestic PR program that resulted in quality earned media coverage and inspired travel to Oregon. A pair of organizations, Central Oregon Visitors Association and Travel Lane County earned the inaugural award for their partnership in highlighting the prolific bicycling product they have in their regions in the much-revered Bike Bible issue of Bike Magazine. But what's more, they leveraged the Bike Bible endorsement to highlight the importance of mountain biking and its economic impact with local print, radio and broadcast news.
The Outstanding Oregon Website Award celebrates websites that utilize industry best practices in design, technology, strategy and content to impact travel to Oregon. Travel Lane County was named the winner of this inaugural award. After re-launching www.EugeneCascadesCoast.org in 2014, there was an immediate increase in site traffic. Large, compelling images; trip-planning tools and use of social media sharing functions highlight the visual appeal and user experience.
For additional information, contact Travel Lane County at (541) 484-5307 or (800) 547-5445.
About Travel Lane County
Travel Lane County markets and promotes the Eugene, Cascades and Coast region as a destination for travel, conventions, meetings and events. It serves as a private, nonprofit association dedicated to economic development through visitor spending, which pumped more than $575 million into Lane County, Oregon's economy in 2012.
About Travel Oregon
The Oregon Tourism Commission, dba Travel Oregon, works to enhance visitors' experience by providing information, resources and trip planning tools that inspire travel and consistently convey the exceptional quality of Oregon. The commission improves Oregonians' quality of life by strengthening economic impacts of the state's $9.6 billion tourism industry that employs nearly 94,000 Oregonians. www.TravelOregon.com
Travel Lane County
Stephen Hoshaw, PR & Social Media Manager
Linea Gagliano, Manager, Industry & Public Affairs