Travel Lane County
541.484.5307 · 800.547.5445 ·
Adventure Center/Visitor Information: 3312 Gateway St · Springfield OR (Open daily 9 a.m. - 6 p.m.)
Downtown Eugene Visitor Center: 754 Olive St · Eugene OR (Open Monday-Friday 8 a.m. - 5 p.m.)
Mailing Address: PO Box 10286 · Eugene OR 97440 s

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Travel Lane County to Complete a 360 Mile Bike Tour to the Oregon Governor’s Conference on Tourism

Published: April 11, 2016

Eugene, Ore. - Travel Lane County, destination marketing organizations, Oregon bicycling enthusiasts and Scenic Bikeway Proponents are joining in on a six-day, 360 mile bike tour. Starting on Sunday, April 17 the tour will kick off at the Eugene, Cascades & Coast Adventure Center in Springfield with coffee, breakfast snacks and a quick sendoff toast. The tour will then route through central and eastern Oregon, climb over 22,000 feet in elevation, and culminate on Friday, April 22 at the Oregon Governor's Conference on Tourism.

"Bicycle tourism is a significant part of economic growth in Oregon and in Lane County specifically," said Kari Westlund, President and CEO of Travel Lane County. "Routes and trails provide connectivity between communities like McKenzie River and the Oakridge/Westfir area, and continue to be a massive attraction to visitors from across the nation. In fact, bicycle tourism earned the state nearly $400 million in 2012!"

Riders are invited to join the ride on its first leg from the Adventure Center to the Blazing Saddles Bike shop in the McKenzie River area. Also joining the ride will be Travel Lane County's mobile visitor center, MIKE the Bike, the first of its kind in the travel industry.

Throughout the ride, the cyclists will traverse parts of five Oregon Scenic Bikeways. McKenzie Pass, Sisters to Smith Rock, Madras Mountain Views, Painted Hills, Blue Mountain Century State Designated Scenic Bikeways.

"One of the routes the tour will touch is the just designated Painted Hills Scenic Bikeway," said Alex Phillips Bicycle Recreation Coordinator for Oregon Parks and Recreation Department. "This road biking route has just been officially approved as an official scenic bikeway, and it gives a taste of the remote and colorful beauty of the Painted Hills"

Riders will end each day with a celebration at five communities along the way. Events invite cyclists in each community to cheer on the riders and help celebrate bicycle tourism in Oregon over great Oregon beer and wine.

Event schedule is as follows:
• When: Sunday, April 17 at 8:30 a.m.
Where: Adventure Center, 3312 Gateway St, Springfield, Oregon
• When: Sunday, April 17 at 6 - 8 p.m.
Where: McKenzie Outdoor Center, 54771 McKenzie Hwy, Blue River, Oregon
• When: Monday, April 18 at 6 - 8 p.m.
Where: Blazin Saddles Cycle N Style, 413 W Hood Ave, Sisters, Oregon
• When: Tuesday, April 19 at 6 - 8 p.m.
Where: Wild Winds Station, 107 NE Cedar St., Madras, Oregon
• When: Wednesday, April 20 at 6 - 8 p.m.
Where: OPLI Building, 333 W 4th St, Fossil, Oregon
• When: Thursday, April 21 at 6 - 8 p.m.
Where: Gateway Café, 168 N. Main, Heppner, Oregon
Follow along in the tour with the #TourDeMIKE and #ORGC tags on Twitter and Instagram.

About Travel Lane County:
Travel Lane County markets and promotes the Eugene, Cascades and Coast region as a destination for travel, conventions, sports, meetings and events. It serves as a private, nonprofit association dedicated to economic development through visitor spending, which pumped more than $609.9 million into Lane County, Oregon's economy in 2014.


Press Contacts:
Travel Lane County
Stephen Hoshaw, PR & Social Media Manager, (541) 743 - 8760

Andy Vobora, VP of Stakeholder Relations, (541) 743 - 8770