Travel Lane County
541.484.5307 · 800.547.5445 ·
Adventure Center/Visitor Information: 3312 Gateway St · Springfield OR (Open daily 9 a.m. - 6 p.m.)
Downtown Eugene Visitor Center: 754 Olive St · Eugene OR (Open Monday-Friday 8 a.m. - 5 p.m.)
Mailing Address: PO Box 10286 · Eugene OR 97440 s

Florence Rhododendron Festival

May 15 - 16, 2021 

For the second year in a row, the Rhododendron Festival Event has been suspended due to pandemic protocols. 

Celebrating the abundant, hardy and beloved "rhody" that splashes vibrant colors across the Oregon coastline, this springtime festival is bursting with family-friendly entertainment and activities. Held every third weekend in May for over a hundred years, the Florence Rhododendron Festival draws as many as 10,000 visitors to Historic Old Town Florence. It is one of the longest running flower festivals on the west coast. 

The coastal R. macrophyllum was the rhododendron that gave Florence its nickname "The City of Rhododendrons." Today efforts are underway to locate and perpetuate this native plant. 

Rhododendron Festival Highlights

Enjoy favorite rides like the Orbiter, Zipper and Merry Go Round or try your hand at carnival games adjacent the boardwalk from Wednesday to Sunday.

Florence Rhododendron Festival by Ken Hill

Rhododendron Court
The "Rhody Court" comprises students from the Siuslaw and Mapleton school districts. The coronation for Queen Rhododendra and King of the Coast is on Thursday evening at the Florence Events Center. 

Rhody Show & Sale
A thousand prime rhododendron trusses are displayed and judged at the Florence Events Center. The show opens free to the public after judging - typically at 1 p.m. on Saturday. Admire these beautiful blooms and shop for your own rhododendrons and azaleas to take home at the adjacent plant sale hosted by the Siuslaw Chapter of the American Rhododendron Society - one of the largest and most active rhododendron societies in the Pacific Northwest. If you want to learn about rhododendrons - this is an event not to miss!

Rhody Run
For forty years the "Rhody Run", a popular 10K and 5K race, has looped through Historic Old Town Florence and along Rhododendron Dr. The Saturday morning race is organized by Eclectic Edge Racing and begins and ends at the Florence Events Center.

Classic Cars in Florence by Chantelle Meyer

Rhody Show 'n' Shine Classic Car Show
Over 300 spiffed up vintage cars are on display at the Grocery Outlet parking lot off Hwy 101 on Saturday morning. Motorcycle fans throng to the Three Rivers Casino for a vendor show and Poker Run. And the Coast Radio Classic Car Cruise rolls through Historic Old Town Florence in the evening.

Grand Floral Parade
This grand finale features almost one hundred entrants including floats, classic cars, motorcycles, horses and marching bands. Enjoy the floral display down Bay Street on Sunday. 

Florence Rhododendron Festival in Old Town

Tips for Attending

  • Purchase pre-sale discount carnival tickets online and save.
  • Festival buttons sold by the Rhody Court at the visitor's center and local businesses fund scholarships for the students. And not only do you have an event souvenir, wearing the pins gets you a discount on chowder at participating restaurants. 
  • The Grand Floral Parade is broadcast on KCST 106.9FM starting at 11:45 a.m.


While You Are Here

Gaze at the Siuslaw River Bridge at this riverfront interpretive center.

Tour amazing dioramas honoring local military at the Oregon Coast Military Museum.

A bowl of olives
Sample an Array of Olives

"All About Olives" gourmet olive and kitchen store offers a tasteful shopping experience.

View unique mixed media artwork from over 20 local artists.