Plan a Sports Event
The Pacific Northwest is made for sports and sports fans. A temperate climate, natural venues from lakes to mountains, spectacular modern sports facilities, and a welcoming community all contribute to the area's appeal as a sports destination. Known as TrackTown USA, the Running Capital of the World and the birthplace of Nike, Eugene has a strong athletic legacy.
What Sports Planners Say
“The support we've received from the Eugene Cascades & Coast Sports Commission over the years has helped us develop the Eugene Marathon into Oregon's largest marathon. From big-picture ideas to getting in the weeds with us on event details, the Eugene Cascades & Coast Sports Commission has provided support at every level and we look forward to continuing to work together!” — Ian Dobson, Eugene Marathon
"Travel Lane County [Eugene, Cascades & Coast Sports Commission] is the best CVB I've ever worked with." — Richard Sheff of Savvy Cycling
What Athletes Say
"Fans bring that energy, they're knowledgeable, so it's a really cool place to compete" — Five-time Olympian and 11-time medalist, Allyson Felix, on Historic Hayward Field (Sports Travel Magazine)
"I'm glad we have it there. It's good to go to a race knowing that people are there to watch you. Whatever the crowd gives, we give it back to them. If you go out to a meet and it's dead and no one's there to watch you, it's hard to get going. So when you look out and the crowd's full, the city's full and everyone's there to watch you, it's definitely supportive." — Olympian Wallace Spearmon on competing in Eugene (Sports Travel Magazine)
We can help you get started
Bring your sports event to the Eugene, Cascades & Coast region and we will help make it a successful and positive experience. Please contact the Eugene, Cascades & Coast Sports Commission by email or at 800.547.5445.
Senior Director, Sports
J.B. oversees the Eugene, Cascades & Coast Sports Commission, focusing on growing the local sports event economy through excellent sales and services programs and effective target marketing. J.B.'s professional experience as a general manager and director of sales at a variety of hotel properties dates back to 2005. He holds a Bachelor's degree and Master's of Science degree from Oklahoma State University.
Director of Event Operations, Sports
Ella supports sports sales efforts and assists sports event planners in promoting, planning, and conducting the best possible event for their organization. A native of Eugene, Ella holds a Bachelor's degree from Oregon State University and a Master's degree from the University of Texas. Her work experience includes event and operations management at the university level, for collegiate conferences, and the College Football Playoff.
Planning Tips & Inspiration