Welcome Western Business Education Association Conference

We are honored to welcome the attendees of the Western Business Education Association Conference to Eugene. This region offers a wide variety of cultural and recreational opportunities for all ages. About 100 miles south of Portland, the Eugene, Cascades & Coast area has extensive running, biking, and hiking trails within an easy hour and thirty-minute drive in any direction. 

Flying to Eugene is easy and convenient with 13 direct flights daily.

Take time to explore what this area has to offer. With no sales tax shopping opportunities abound - explore antique stores, festive markets and boutique shopping districts. Bring home unique gifts and treasures!

Western Business Education Association Conference - WBEA 2024 Conference 

February 15-18, 2024
Graduate Hotel
Eugene OR

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Graduate Eugene

66 E 6th Ave
Eugene, OR 97401

A premier downtown Eugene hotel offering guest rooms and suites and 30,000 square feet (2787 square meters) of meeting and exhibit space. Green…

Planning Tools

Favorite Winter Hikes Dec 25

Favorite Winter Hikes

Bundle up, pull on a warm hat and boots that can handle the mud – you're going winter…

Must-See Eugene Aug 01

Must-See Eugene

Here's our starter kit for first-time Eugene visitors; these ten spots will give you just…

Top Things to See in TrackTown
: Melanie Ryan Griffin
Apr 29

Top Things to See in TrackTown

When the Eugene Marathon is in town, or there is a track event at Hayward Field — track and…

Eugene Street Art
: Melanie Ryan Griffin
Jun 03

Eugene Street Art

Eugene is a great place to experience the arts from our exceptional live music venues, museums and…

Food and Drink 

Come early, stay late and bring the family!

"Riverfront parks, fantastic restaurants, unique shopping - and it's all in downtown Eugene." - Linda Norris, Director of Convention Services 

  • Restaurants, shops, markets and museums in close proximity
  • Extensive cultural, arts, history and culinary offerings
  • Stunning natural beauty replete with outdoor adventures
  • Kid-friendly attractions from the Eugene Science Center to RiverPlay Park
  • Convenient and easy to use public transportation
  • One hour to the Oregon Coast, one hour to the Cascades


Discover wonderful shopping districts with unique boutiques and malls with nationally-known stores. Shopping…