Travel Lane County promotes the Eugene, Cascades & Coast region to visitors, meeting planners, sports planners and the media. At all levels of our organization, it is our job to help others fall in love with our region as a destination for leisure and business travel.
Our team is enthusiastic, dedicated, professional, and lots of fun! We are looking for friendly, skilled job applicants who have a passion for our community. We don't just talk about how great Lane County is, we live it!
Our Mission
Grow overnight visitors for a vibrant, year-round county-wide economy.
Our Vision
Be a recognized leader in achieving year-round economic growth throughout the Eugene, Cascades & Coast region through innovative destination marketing, product development and exceptional visitor experiences.
Our Brand Promise
The Eugene, Cascades & Coast region has Oregon’s greatest variety of adventures in easy-to-reach, uncrowded places.
Our Why
Our work inspires people to experience and appreciate Lane County, creating opportunities, a sense of place and stronger communities.
Our Values
We provide Leadership in developing a healthy year-round tourism sector economy
We are proud Brand Ambassadors who know our destination from one border to the other and live our brand promise
We are Invested in our staff, members, partners, and destination stakeholders as we maximize visitor experiences aligned with community values
We are Professionals who provide informed, friendly, prompt and respectful service
We are Stewards of limited resources, prioritizing investment using these filters:
Leverage current strengths to generate overnight stays.
Focus destination management resources on projects that have a direct economic impact.
Improve the visitor/client experience at all stages of the visitor lifecycle.
Build our destination and organization reputation through efficient and effective use of paid, owned and earned communication channels.
Embrace a triple bottom-line focus on economic, environmental and social outcomes.
We Celebrate Diversity and work to ensure a Welcoming and Inclusive destination experience. We oppose discrimination of any kind
Our Work
We are focused on positioning Eugene, Cascades & Coast as one of the most preferred travel destinations in the Pacific Northwest.
We market Eugene, Cascades & Coast as a year-round destination for leisure travel, conventions and sports.
We create and share content that is inspiring and valuable.
We provide valuable programs that benefit our members, visitors and communities.
