Florence, OR

Florence is Oregon's Coastal Playground with its rolling sand dunes, miles of beaches, charming Historic Old Town and delicious seafood. Just an hour west of Eugene - Springfield, this is the go-to getaway destination for locals seeking rest, relaxation and recreation. Stay in a riverfront hotel, a lakeside cabin or at a forested campground. From horseback riding on the beach to charging the dunes on a dune buggy, there are plenty of things to do in and around Florence.

Top Attractions

A man and a woman with wine glasses stand on a porch looking out at the ocean with a lighthouse in the distant background.
: Melanie Ryan Griffin

Florence Lodging

Extend your adventures with a stay in a relaxing campground, clean and convenient hotel or luxury B&B.

Signature Experiences

  • Shop and dine in Historic Old Town Florence - rich with coastal charm. 
  • Roar across forty miles of coastal sand in a dune buggy.
  • Enjoy live entertainment at the Florence Events Center and Three Rivers Casino Resort.
  • Stay in the historic lighthouse keepers' house B&B and maybe catch sight of the friendly resident ghost
  • Warm up with a bowl of clam chowder from Mo's.
  • Explore tide pools and learn about the creatures that live there. 
  • Descend 200 ft (61 m) by elevator into North America's largest sea cave brimming with bellowing sea lions.
  • Spot migrating whales just off the Oregon shoreline.
  • Visit Exploding Whale Park and learn about the history behind the park's name. 
  • Paddle and swim at Cleawox Lake in the dunes. 
  • Windsurf on the South Jetty Beach
  • Go crabbing on the docks of the Siuslaw. 

Florence Stories

  • 5 minute read
  • A Winter Weekend on the Oregon Coast

    The Oregon Coast is a magical place in the winter. A winter weekend on the coast might involve powerful… Read More

  • 4 minute read
  • Guide to Dungeness Crab on the Oregon Coast

    When you visit the Oregon Coast, enjoying a feast of Oregon's delicious Dungeness crabs is a must!… Read More

  • 2 minute read
  • Guide to the Oregon Coast in Any Weather

    The Oregon Coast is beautiful in all weather. Hike seaside cliff trails with far-reaching views on sunny… Read More

    Explore Nearby

    Trip Inspiration