Florence, OR

Florence is Oregon's Coastal Playground with its rolling sand dunes, miles of beaches, charming Historic Old Town and delicious seafood. Just an hour west of Eugene - Springfield, this is the go-to getaway destination for locals seeking rest, relaxation and recreation. Stay in a riverfront hotel, a lakeside cabin or at a forested campground. From horseback riding on the beach to charging the dunes on a dune buggy, there are plenty of things to do in and around Florence.

Top Attractions

A man and a woman with wine glasses stand on a porch looking out at the ocean with a lighthouse in the distant background.
: Melanie Ryan Griffin

Florence Lodging

Extend your adventures with a stay in a relaxing campground, clean and convenient hotel or luxury B&B.

Signature Experiences

Florence Stories

  • 2 minute read
  • Guide to the Oregon Coast in Any Weather

    The Oregon Coast is beautiful in all weather. Hike seaside cliff trails with far-reaching views on sunny… Read More

  • 3 minute read
  • Road Trip: Florence

    Driving out to Florence for a springtime getaway is an Oregon tradition. As the days get longer… Read More

  • 5 minute read
  • A Winter Weekend on the Oregon Coast

    The Oregon Coast is a magical place in the winter. A winter weekend on the coast might involve powerful… Read More

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