Florence, OR

Florence is "Oregon's Coastal Playground" with its rolling sand dunes, miles of beaches, charming Historic Old Town Florence and delicious seafood. Just an hour west of Eugene - Springfield, this is the go-to getaway destination for locals seeking rest, relaxation and recreation. Stay in a riverfront hotel, a lakeside cabin or at a forested campground. From horseback riding on the beach to charging the dunes on a dune buggy, there are plenty of things to do in and around Florence.

Top Attractions

Signature Experiences

A man and a woman with wine glasses stand on a porch looking out at the ocean with a lighthouse in the distant background.
: Melanie Ryan Griffin

Florence Lodging

Extend your adventures with a stay in a relaxing campground, clean and convenient hotel or luxury B&B.

Florence Hotels & Campgrounds

Check into a charming inn overlooking the Siuslaw River in Historic Old Town Florence, where you can easily walk to shops and restaurants. 

Spend the night in luxury at the Heceta Head Lighthouse B&B and enjoy their seven-course breakfast with the waves crashing out your window. 

Florence's beachfront Driftwood Shores Resort offers guests resort amenities from oceanfront dining to family-friendly indoor swimming pools and water playgrounds. Gamers can enjoy comfortable accommodations offered at the Three Rivers Casino, along with live entertainment. Groups can enjoy comfortable accommodations alongside conference spaces and expansive views at Best Western Plus Pier Point Inn.

On an Oregon Coast road trip? Stay overnight at an RV park or camp adjacent the sand dunes at the iconic Jessie M. Honeyman Park. Relax lakeside in a rustic cabin to enjoy fishing on the many coastal lakes.

Where to Eat

Florence is a great destination for fresh, local seafood on the Oregon Coast. Grab a bowl of clam chowder on the docks or order up Dungeness crab in an oceanfront dining room. Savor a romantic fine dining experience at a resort restaurant or exchange beach stories at a family-friendly eatery in Historic Old Town.

From pizza to curry, Florence offers an assortment of quick bites, organic options and palate pleasers. Don't forget the ice cream and saltwater taffy – a must when visiting the Oregon Coast.

Things to Do & See

Historic Old Town Florence is colorful with art galleries, boutique shops and excellent restaurants. This artsy town offers up performing arts, art exhibits, festivals and film screenings. 

Tour historic landmarks including an iconic lighthouse and covered bridge. Take an aerial tour of Oregon's spectacular coastline or explore nature close-up along Oregon's pristine beaches, lake shores and mountain trails.

Reserve a beach-going wheelchair on Heceta Beach in Florence, OR! A track chair facilitates beach and ocean access for individuals who use a…

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