Florence

Coastal Tours, Guides & Gear

From fishing the ocean waters to paddling the Siuslaw River or roaring over the sand dunes in an ATV, go with guides to maximize your explorations on the Oregon Coast.

Where to Eat

Florence is a great destination for fresh, local seafood on the Oregon Coast (See the Central Coast Food Trail (PDF) for more inspiration.) From pizza to curry, Florence offers an assortment of quick bites, organic options and palate pleasers.

Florence Events

From sand sculpting exhibitions to headlining entertainment at Three Rivers Casino Resort, Florence stays lively with fairs, festivals and performing arts. Catch current blockbusters or cult classics at an atmospheric movie theater or drop into a local art gallery during an artist reception.

Seasonally, Historic Old Town Florence hosts outdoor markets and events along the boardwalk. Year-round the Florence Events Center is a hub for art shows, craft fairs and celebrations. And for over a century, Florence has been crowning their "Queen Rhododendra" at their annual Rhododendron Festival honoring this prolific and beautiful bloom.

Florence Hotels & Campgrounds

Check into a charming inn overlooking the Siuslaw River in Historic Old Town Florence, where you can easily walk to shops and restaurants. 

Spend the night in luxury at the Heceta Head Lighthouse B&B and enjoy their seven-course breakfast with the waves crashing out your window. 

Florence's beachfront Driftwood Shores Resort offers guests resort amenities from oceanfront dining to family-friendly indoor swimming pools and water playgrounds. Gamers can enjoy comfortable accommodations offered at the Three Rivers Casino, along with live entertainment. Groups can enjoy comfortable accommodations alongside conference spaces and expansive views at Best Western Pier Point Inn.

On an Oregon Coast road trip? Stay overnight at an RV park or camp adjacent the sand dunes at the iconic Jessie M. Honeyman Park. Relax lakeside in a rustic cabin to enjoy fishing on the many coastal lakes.

About Florence, OR

Historic Old Town Florence is a charming 1900s fishing village built beside the Siuslaw River. Its original port and marina still bustle with boats and seafaring vessels. Visit the Siuslaw Pioneer Museum to learn more about the community's origins as a fishing village and the Indigenous People who were here first. In 2004 the Confederated Tribes of the Coos, Lower Umpqua and Siuslaw Indians built the Three Rivers Casino Resort.  Adjacent Florence is the Oregon Dunes National Recreation Area, the largest coastal sand dunes in North America. For easy access to the dunes, follow the South Jetty Road to a spot popular with beachcombers, surfers, windsurfers and ATV drivers. 

The Florence Events Center is home to the Last Resort Players theatre company and FACE—Florence Arts, Culture & Entertainment, an independent 501c3 all-volunteer nonprofit in support of the venue and all who use it. 

In the event of an earthquake locally or elsewhere impacting the Oregon coast line, please be familiar with tsunami evacuation routes in Florence. Find more tsunami safety information on Lane County's website.