: Melanie Griffin

Pfeiffer Winery

5th Street Market Alley, Eugene

Wineries & Tasting Rooms

Often ranked as a top wine destination, the South Willamette Valley in the Eugene, Cascades & Coast region showcases regional, estate and boutique wineries. Sip award-winning wines in tasting rooms overlooking the vineyards, just 30 minutes from downtown Eugene. Each winery offers a unique atmosphere and their own take on Oregon's most popular varietals. In Junction City, a dozen local wineries and vineyards are part of the Lower Long Tom AVA, known for its Bellpine soils and temperate climate.

With Oregon Pinot Noir in your glass and a panoramic view of the valley vineyards, there's no need to rush. Immerse yourself in the wine country experience and stay in a bed and breakfast, small hotel or vacation rental near the vineyards.

In town, at urban wine bars, pair farm-to-fork food with a local Pinot Noir wine flight or delve into great international selections. Shop for local and international bottles at Eugene's wine cellar shops.

South Willamette Wineries Association

Representing over 15 local wineries, vineyards and vintners; the South Willamette Wineries Association coordinates popular wine tasting events including Memorial Day Weekend, Labor Day…

Great Pinot Noir

Oregon wine is renowned for its Pinot Noir. Year-round South Willamette Valley tasting rooms host intimate tasting experiences, where the winemakers are often the ones pouring. May is Oregon Wine Month, a full month of special tastings and unique events celebrating what makes Oregon wine so special. As spring arrives, it's a wonderful time to follow the South Willamette Wine Trail as the valley bursts into color. From Memorial Day to Thanksgiving, Oregon Wine Country is a vibrant, engaging scene. Partake in popular wine events including barrel tastings, live concerts, winemakers' tours, grape harvests and grape crushes.

Oregon's Wine Story

The Willamette Valley is the same latitude as Burgundy, France; and shares a similarly mild climate aptly…

Full Event Calendar

South Willamette Wine Trail

Enjoy a leisurely afternoon tasting wine along Territorial Highway which runs north to south through the region. Explore on your own or take a guided tour with insider tips and chauffeured transportation.