Eugene, Cascades & Coast Brand
The Eugene, Cascades & Coast brand strategy was developed to showcase the destination's best tourism assets to our target markets of leisure visitors, meeting planners and sports event planners.
Travel Lane County and our partners work together to align community messaging for the greatest marketing impact. Access our library of branding and marketing tools and assets. If you have a request for something not covered here, contact us via the links below. We'd love to help you show off our beautiful destination!
Learn how we position the Eugene, Cascades & Coast region to our target markets and the core elements of our brand.
Image & Video Requests
Travel Lane County maintains a large library of destination images and b-roll that is available for partner use for marketing the destination. If you're looking for images or b-roll video for a tourism-related campaign or promotion, submit the request below to access our media library.
For Brand Assistance:
Emily Forsha Vice President of Integrated Marketing
Emily leads the implementation and management of digital tools and platforms, branding and creative services, and photo and video production to support marketing strategies across all of Travel Lane County's target markets.
Access Our Photo & B-Roll Media Library:
Melanie Griffin Art Director
Melanie guides the creative team in the conception, design and execution of all visual materials. She also creates content to support the marketing initiatives across departments, including copywriting, original photography and photo/video editing. She manages the organization’s library of creative assets and assists with requests from media and partners.