Industry Research & Reports
Travel Lane County is pro-actively involved in studying, understanding and implementing the best marketing approaches for our region. We actively conduct member surveys and focus groups, fund or partner with respected research organizations, and share up-to-date industry and technology trends via conferences, blogs and networking.
Research & Reports
- Travel Lane County FY26 Marketing Plan
- Travel Lane County FY26 Budgeted Expenses
- Travel Lane County Strategic Plan
- 2024 Dean Runyan Travel Spending Report - Lane County
- 2024 Dean Runyan Travel Spending Report - State of Oregon
- Arts & Economic Prosperity Study 6, City of Eugene, 2022 Americans for the Arts
- Tourism Investment Flyer - Transient Lodging Tax investment in Lane County
Visitor Industry Newsletters
Find the fiscal year annual reports for Travel Lane County.
Destination Development
- South Willamette Valley Culinary & Agritourism Studio
- East Lane County Bicycle Tourism Studio
- Covered Bridges Scenic Bikeway Studio
- McKenzie River Rural Tourism Studio
- Oakridge Rural Tourism Studio
Hospitality Training & Development
- Hotel/Restaurant/Tourism Management and Culinary Arts accredited programs offered by Lane Community College.
- Inspire Culinary Academy, Florence, Oregon
- Connected Lane County; Culinary Excelerator Program
Samara Phelps President & CEO
Originally from Eugene, and a University of Oregon graduate, Samara began her tourism career as Visitor Services Coordinator for Travel Lane County in 2007. Her role evolved to Director of Visitor Services and then to Director of Stakeholder Relations. In 2015, she joined Clackamas County Tourism and in 2019 was named Executive Director of Clackamas County Tourism promoting the Mount Hood Territory region. She holds a VisitAble Disability Inclusion Certificate and is a graduate of both the Oregon Tourism Leadership Academy and the Chinook Institute for Civic Leadership. She has been active within her community and serves as the President of Nearby Nature.
We urge you to support sports facility development projects in the region, including an indoor multiuse sports facility, bringing all-season opportunity to local youth athletes while…