Explore the Willamette Valley

Cradled between the Oregon Coast and the Cascades, discover a utopia of rolling grasslands, forests and rivers. The big and beautiful Willamette River winds through the valley linking the valley farms and nature preserves with metro-centers. Since the Kalapuya first baked camas bulbs in earthen ovens and pioneers first rolled their wagons into Oregon's Willamette Valley, this landscape has long supported agriculture and inspired dreamers.

A viewpoint overlooking the city of Eugene shows trees in the foreground, then buildings and streets with a mountain butte in the background.
: Melanie Ryan Griffin

Eugene

Visit the home of TrackTown USA and the University of Oregon.

Eugene and Springfield, sister cities in the south end of Oregon's Willamette Valley are easily accessible by Interstate 5, air travel via the Eugene Airport and by rail via the Eugene Amtrak Depot. Anchored by the University of Oregon and two beautiful rivers, this area offers an exciting and vibrant community brimming with science, technology, art, culture, heritage and sports. Downtown Eugene and Springfield's Main Street are central to top restaurants, performing arts venues and shopping. 

Eugene and Springfield both share close proximity to the UO campus, Autzen Stadium, shopping districts, performing arts halls and public parks. Connected by miles of walking and cycling paths, the riverfront green belt and public transportation, these communities together form a hub where tech, art, outdoor recreation and sports all come together.

Things to Do in the Willamette Valley

Today the Willamette Valley produces wine that rivals France; hazelnuts that dominate the domestic market; and is proliferate in small family farms raising everything from organic vegetables to Alpacas. Smaller towns dot the valley landscape with historic bridges and buildings, providing picturesque backdrops for the film and movie industry.

Outdoor adventurers cycle, run, raft and hike across the varied terrain year-round. Seasonally the scenic byways are snapshots of fall foliage, dramatic snow covered vistas or wildflower meadows.

Guided Oregon Wine Tours Aug 01

Guided Oregon Wine Tours

Over a dozen South Willamette Valley wineries invite visitors to taste their wines and see their…

Family Friendly Farms Tour
: Melanie Ryan Griffin
Sep 05

Family Friendly Farms Tour

Bring your kids to a farm for u-pick fruit and vegetables or for a special harvest event. Whether…

A Bakery Road Trip Feb 14

A Bakery Road Trip

Indulge in the comforting smell of freshly baked bread along this bakery loop in the Willamette…

Spa Bliss Feb 14

Spa Bliss

Escape into a soothing spa setting. From massage therapy to relaxing facials, here are a few Eugene…

Eugene's Best Urban Hikes
: Melanie Ryan Griffin
Feb 14

Eugene's Best Urban Hikes

These top three urban hikes feel remote yet are just minutes from downtown Eugene. Escape to the…

A Metro Experience Getaway
: A Blonde Vintage
Mar 28

A Metro Experience Getaway

Escape to the excitement and pizazz of a metro environment bustling with shopping, entertainment…

Classic Americana Road Trip
: Melanie Ryan Griffin
Jun 27

Classic Americana Road Trip

Take a fun Oregon road trip to get a flavor of some classic Americana. In this itinerary…

Willamette Valley Communities

Road Trip: Willamette Valley
: Dominick Barbero
Road Trips

Road Trip: Willamette Valley

Explore the Willamette Valley AVA's south wine country with its uncrowded serenity, bountiful boutique wineries and natural beauty. Take three…

Willamette Valley Stories

  • 3 minute read
  • Discovering the Jordan Schnitzer Museum of Art

    I had never heard of Artemisia Gentileschi until I saw one of her stunning paintings exhibited at the… Read More

  • 6 minute read
  • Ballet Fantastique: Eugene’s Renegade Ballet Company

    The moment you settle yourself into a seat in the Hult Center for a Ballet Fantastique performance, you… Read More

  • 4 minute read
  • A Full Day Exploring Eugene-Springfield & Wine Country

    As sparkling Pacific coastal waters wave us to the west, and the adventurous Cascade Mountain range… Read More

  • 3 minute read
  • Cannabis Tourism in Oregon

    Welcome to Eugene! Among the many things you’ve come here to enjoy we hope you can take time… Read More