2026 Visitor Industry Celebration

Celebrating Industry Leaders in the Eugene, Cascades & Coast Region

The 2026 Visitor Industry Celebration recognized Lane County organizations who made significant contributions to the region's visitor experience during the past year. This year's Celebration, held July 16 at the Valley River Inn, also featured the public unveiling of the Destination Master Plan, a community-built roadmap for the future of tourism in Lane County. You can read about this year's award winners below! Thank you to our 2026 Presenting Sponsors Mereté Hotel Management and Turell Group and our Venue Sponsor Valley River Inn.

Destination Award

The Eugene, Cascades & Coast Destination Award honors the places that capture the spirit of the region - places that not only welcome visitors but inspire them to discover the experiences that make our communities unique. This year's award honored The Florentine Waterfront Hotel for bringing new life to a piece of the Oregon Coast.

Placemaking Award

The Eugene, Cascades & Coast Placemaking Award is presented to a business or organization that supports or creates community-led, equity centered arts and culture efforts that strengthen people's connections to each other and to Lane County. This year's award honored The Farmers Market Pavilion for creating a space where the community gathers year-round.