Advertising

Travel Lane County partners can leverage their partnership through advertising in Eugene, Cascades & Coast print publications, digital platforms and on our website. These a la carte offerings provide a range of opportunities and price points.

Travel Lane County partners with Destination Travel Network (DTN) and MediAmerica in managing select advertising within the print and digital spaces.

Mary Ann Reilly

Mary Ann Reilly Director of Partnership Development

Print Advertising

The Value of Print

Independent research on the print impact in national travel further collaborates our regional study. This 2017 White Paper (PDF) summarizes a decade of studies covering the U.S. leisure travel market. 

Distribution details
  • Travel Lane County's Downtown Eugene Visitor Center
  • Travel Lane County's mobile visitor services including the van and MIKE the Bike at regional events and shows
  • State Welcome Centers, Portland International Airport (PDX) and Eugene Airport (EUG)
  • Local hotels through Certified Folder Display, the nation's largest distributor
  • AAA offices throughout the state of Oregon
  • Ten local chambers of commerce and at area businesses
  • Mailed out to visitors requesting visitor information through our office and website, Travel Oregon, Oregon Coast Visitors Association, Willamette Valley Visitors Association, Go-Oregon.net and Oregon.com. Direct fulfillment comprises approximately 50 percent of distribution.
  • Regional, national and international trade and consumer shows
Visitor Guide Demographics

Median age

  • 42% between 25-44

Gender

  • 43% male
  • 57% female

Occupation

  • 55% manager/professional

Reader activities

  • 82% enjoy the great outdoors
  • 70% prefer historically significant places
  • 58% spend family time together
  • 51% rank restaurants and cuisine as very important

Education

  • 53% Graduated college plus
  • 26% Post-graduate

Average income

  • >$91,000 per year

Economic impact

  • >$300 average spending per day by visitors

How visitors used the guide

  • 73% selected an attraction
  • 64% consulted the map
  • 48% selected a restaurant
  • 29% selected a hotel
  • 26% selected shopping

After receiving the guide...

  • 66% of readers visited the Eugene, Cascades & Coast region
  • 87% who were undecided credited the guide in helping them to make the decision to visit
  • 68% increased their length of stay by an average of 2.7 days

Source: WACVB DMO Visitor Guide User and Conversion Study 2014

Digital Advertising

Display Advertising

Sponsorships

*All rates are subject to change

Visitor Demographics

Gender

  • Male, 59%
  • Female, 41%

Employment

  • Full time, 59%
  • Part time, 13%
  • Not employed/retired, 28%

Household size

  • 1 member, 15%
  • 2 members, 31%
  • 3 members, 29%
  • 4 members, 14%
  • 5+ members, 11%

Income

  • Over $75K, 39%
  • $50-$74.9K, 31%
  • $25-$49.9K, 13%
  • Under $25K, 17%

Education

  • Post-graduate, 26%
  • College graduate, 53%
  • Some college, 12%
  • High school or less, 10%

Age

  • 18-24, 8%
  • 25-44, 42%
  • 45-64, 34%
  • 65+, 16%

Marital Status

  • Married, 73%
  • Divorced/widowed, 13%
  • Never married, 14%

Occupation

  • Manager/professional, 55%
  • Other white collar, 15%
  • Blue collar, 22%
  • Armed forces/other, 8%

Children in household

  • No children under 18, 50%
  • Any child between 13-17, 19%
  • Any child between 6-12, 20%
  • Any child under 6, 26%