Advertising
Travel Lane County partners can leverage their partnership through advertising in Eugene, Cascades & Coast print publications, digital platforms and on our website. These a la carte offerings provide a range of opportunities and price points.
- Print Advertising (maps, guides)
- Digital Advertising (website, video)
- Display Advertising (rest stops, displays)
- Sponsorships (events, programs)
- Partnership (directory listings, opportunities)
Travel Lane County partners with Destination Travel Network (DTN) and MediAmerica in managing select advertising within the print and digital spaces.
Mary Ann Reilly Director of Partnership Development
Phone
Eugene, Cascades & Coast Visitor Map
- Cost: $120 - $1,000
- Submission deadline: October
- Annual March distribution: 150,000 copies (distributed as inserts in the Visitor Guide, and in pads of 100 at area hotels, businesses and visitor centers.
This popular two-side map has limited ad spaces. One side of the map shows the Eugene-Springfield metro area with subsets of both downtowns and the UO campus. The other side is a detailed map of Lane County with subsets of Florence, Junction City, Veneta, Creswell, Coburg, Cottage Grove, Lowell and Westfir-Oakridge.
Contact Travel Lane County to secure map advertising.
Eugene, Cascades & Coast Visitor Guide
- Cost: $870 - $5,452
- Submission deadline: October
- Annual March distribution: 120,000 copies (distributed at area hotels, businesses and visitor centers; at conferences and events; and through mail request).
The Eugene, Cascades & Coast Visitor Guide is a glossy, full color magazine and a powerful marketing tool used for travel inspiration, trip planning and on location reference. Readers trust the guide, giving it marks of 98 percent for overall satisfaction. Studies show that the guide influences readers to visit and make product selections, with 62 percent citing print advertisements as very helpful in their decision process.
Contact Betsy Hand with MediAmerica at 503.939.5696 to secure visitor guide advertising.
The Value of Print
Independent research on the print impact in national travel further collaborates our regional study. This 2017 White Paper (PDF) summarizes a decade of studies covering the U.S. leisure travel market.
Distribution details
- Travel Lane County's Downtown Eugene Visitor Center
- Travel Lane County's mobile visitor services including the van and MIKE the Bike at regional events and shows
- State Welcome Centers, Portland International Airport (PDX) and Eugene Airport (EUG)
- Local hotels through Certified Folder Display, the nation's largest distributor
- AAA offices throughout the state of Oregon
- Ten local chambers of commerce and at area businesses
- Mailed out to visitors requesting visitor information through our office and website, Travel Oregon, Oregon Coast Visitors Association, Willamette Valley Visitors Association, Go-Oregon.net and Oregon.com. Direct fulfillment comprises approximately 50 percent of distribution.
- Regional, national and international trade and consumer shows
Visitor Guide Demographics
Median age
- 42% between 25-44
Gender
- 43% male
- 57% female
Occupation
- 55% manager/professional
Reader activities
- 82% enjoy the great outdoors
- 70% prefer historically significant places
- 58% spend family time together
- 51% rank restaurants and cuisine as very important
Education
- 53% Graduated college plus
- 26% Post-graduate
Average income
- >$91,000 per year
Economic impact
- >$300 average spending per day by visitors
How visitors used the guide
- 73% selected an attraction
- 64% consulted the map
- 48% selected a restaurant
- 29% selected a hotel
- 26% selected shopping
After receiving the guide...
- 66% of readers visited the Eugene, Cascades & Coast region
- 87% who were undecided credited the guide in helping them to make the decision to visit
- 68% increased their length of stay by an average of 2.7 days
Source: WACVB DMO Visitor Guide User and Conversion Study 2014
Eugene, Cascades & Coast Website
- Cost: $50 - $395
- First-come, first-served
- Ongoing
- View the media kit
Page sponsors, featured listings and banner ads featured on Eugene, Cascades & Coast website.
Travel Lane County's online advertising is exclusively available to partners. Our website receives over one million website visits by nearly one million unique users each year. Thirty percent are residents or in-market visitors, and the remainder are out-of-area users at various stages of planning their visit.
Contact Destination Travel Network (DTN) to secure website advertising. DTN is a division of Simpleview, Inc., Travel Lane County's website provider.
Eugene Airport Video
- Cost: $300 - $1,000 annual contract
- First-come, first-served
- Ongoing
Engage visitors visually on 46" high-definition video screens placed at strategic locations where visitors congregate at the Eugene Airport. Due to ambient noise, it is recommended these messages do not rely on audio to communicate.
Contact Travel Lane County to secure video advertising.
Rest Area Event Display Panel
- Cost: $200 per month
- First-come, first-served
- Distribution:
- Gettings Creek (14 miles south of Eugene-driving north on I-5 with 1,124,000 travelers estimated annually)
- Oak Grove (13 miles north of Eugene-driving south on I-5 with 1,430,800 travelers estimated annually)
Event-only display space at I-5 kiosks. Displays must meet the event requirements as outlined by the Oregon Travel Information Council. Each display panel is an enclosed 22" x 36" vertical Plexiglas case with lock. The board can be used for a full size 11 x 17 printed poster or a collection of images and signage arranged bulletin board style. An adjacent lidded brochure holder can accommodate up to 30 brochures depending on size.
Contact Travel Lane County to secure display advertising.
- Cost: varies by project
- First-come, first-served
- Ongoing
Print publications, web pages, e-mails, displays, conferences, events and other special opportunities are announced in our partners' weekly Deadlines & Opportunities e-news.
Contact Travel Lane County to secure sponsorships.
*All rates are subject to change
Gender
- Male, 59%
- Female, 41%
Employment
- Full time, 59%
- Part time, 13%
- Not employed/retired, 28%
Household size
- 1 member, 15%
- 2 members, 31%
- 3 members, 29%
- 4 members, 14%
- 5+ members, 11%
Income
- Over $75K, 39%
- $50-$74.9K, 31%
- $25-$49.9K, 13%
- Under $25K, 17%
Education
- Post-graduate, 26%
- College graduate, 53%
- Some college, 12%
- High school or less, 10%
Age
- 18-24, 8%
- 25-44, 42%
- 45-64, 34%
- 65+, 16%
Marital Status
- Married, 73%
- Divorced/widowed, 13%
- Never married, 14%
Occupation
- Manager/professional, 55%
- Other white collar, 15%
- Blue collar, 22%
- Armed forces/other, 8%
Children in household
- No children under 18, 50%
- Any child between 13-17, 19%
- Any child between 6-12, 20%
- Any child under 6, 26%