Advertising
Travel Lane County members can leverage their membership through advertising in Eugene, Cascades & Coast print publications, digital platforms and on our website. These a la carte offerings provide a range of opportunities and price points.
- Print Advertising (maps, guides)
- Digital Advertising (website, video)
- Sponsorships (events, programs)
- Membership (directory listings, opportunities)
Travel Lane County members with Destination Travel Network (DTN) and MEDIAmerica in managing select advertising within the print and digital spaces.
Megan Temple Senior Director of Partner & Community Engagement
Phone
Andy Vobora Vice President of Stakeholder Relations
Phone
Eugene, Cascades & Coast Visitor Map
- Cost: $120 - $1,000
- Submission deadline: October
- Annual March distribution: 150,000 copies (distributed as inserts in the Visitor Guide, and in pads of 100 at area hotels, businesses and visitor centers.
This popular two-side map has limited ad spaces. One side of the map shows the Eugene-Springfield metro area with subsets of both downtowns and the UO campus. The other side is a detailed map of Lane County with subsets of Florence, Junction City, Veneta, Creswell, Coburg, Cottage Grove, Lowell and Westfir-Oakridge.
Contact Travel Lane County to secure map advertising.
Eugene, Cascades & Coast Visitor Guide
- Cost: $870 - $5,452
- Submission deadline: February
- Annual distribution: 120,000 copies (distributed at area hotels, businesses and visitor centers; at conferences and events; and through mail request).
The Eugene, Cascades & Coast Visitor Guide is a comprehensive guide to our destination, providing current or prospective travelers with travel inspiration and trip information. Readers trust the guide, giving it marks of 98 percent for overall satisfaction. Studies show that the guide influences readers to visit and make product selections, with 62 percent citing print advertisements as very helpful in their decision process.
Contact Betsy Hand with MediAmerica at 503.939.5696 to secure visitor guide advertising.
Eugene, Cascades & Coast Website
- Cost: $50 - $395
- First-come, first-served
- Ongoing
- View the media kit
Page sponsors, featured listings and banner ads featured on Eugene, Cascades & Coast website.
Travel Lane County's online advertising is exclusively available to partners. Our website receives over one million website visits by nearly one million unique users each year. Thirty percent are residents or in-market visitors, and the remainder are out-of-area users at various stages of planning their visit.
Contact Destination Travel Network (DTN) to secure website advertising. DTN is a division of Simpleview, Inc., Travel Lane County's website provider.
Eugene Airport Video
- Cost: $300 - $1,000 annual contract
- First-come, first-served
- Ongoing
Engage visitors visually on 46" high-definition video screens placed at strategic locations where visitors congregate at the Eugene Airport. Due to ambient noise, it is recommended these messages do not rely on audio to communicate.
Contact Travel Lane County to secure video advertising.
- Cost: varies by project
- First-come, first-served
- Ongoing
Print publications, web pages, e-mails, displays, conferences, events and other special opportunities are announced in our member's weekly Deadlines & Opportunities e-news.
Contact Travel Lane County to secure sponsorships.
*All rates are subject to change
Visitor Demographics
Age
- 14% Millennials
- 25% GenX
- 60% Boomer and older
Traveler Type
- 89% Repeat
- 11% First Time
Accessibility
- 82% No Accessibility Needs
- 18% Have Accessibility Needs
Primary Trip Purpose
- 58% Leisure
- 25% Visit Family & Friends
- 16% Other
- 2% Business
Average Length of Stay
- 7.4 Days
Top Activities
- 74% Food & Drink
- 56% Outdoor Recreation
- 48% Scenic Ride
- 43% Shopping
- 30% Arts & Heritage
- 20% Attractions & Entertainment
- 19% Business & Family
Average household income
- >$104,000 per year
Economic impact
- >$226 average spending per day by visitors
Source: 2021-22 Travel Oregon Visitor Profile (Lane County Data)