From sand sculpting exhibitions to headlining entertainment at Three Rivers Casino Resort, Florence stays lively with fairs, festivals and performing arts. Catch current block busters or cult classics at an atmospheric movie theater or drop into a local art gallery during an artist reception.
Seasonally, Historic Old Town Florence hosts outdoor markets and events along the boardwalk. Year-round the Florence Events Center is a hub for art shows, craft fairs and celebrations. And for over a century, Florence has been crowning their "Queen Rhododendra" at their annual Rhododendron Festival honoring this prolific and beautiful bloom.