Eugene Emeralds Announce New Brand Addition, Los Monarcas de Eugene
The Eugene Emeralds announced their new brand addition, Monarcas de Eugene, on Tuesday at the Camino del Rio River Road Elementary School in Eugene. Los Monarcas de Eugene (The Monarchs of Eugene) is part of a national initiative to celebrate diversity in Minor League Baseball as well as support the many Latino communities.
Thirty-three teams will be participating in the MiLB new "Copa de la Diversión™" ("Fun Cup™") season-long event. During six of the Eugene Emeralds home games, PK Park and the Emeralds will be transformed into Los Monarcas de Eugene.
Dozens of children came out on stage after the Eugene Emeralds made the announcement, showing off their beautiful Monarch wings and dancing with Sluggo, the Emeralds' mascot.
This brand addition comes with new uniforms for the team, as well as amazing new merchandise for fans to buy at the stadium or through the Eugene Emeralds website. The Monarca logo was intricately designed, with little, hidden details that are very important to the meaning of the new brand. The body of the butterfly is a baseball bat, and there are little trees at the bottom of the wings to represent Oregon. The 33 white dots around the outside of the butterfly represent the 33 Latin countries.
Los Monarcas de Eugene games will take place over the summer. For a full list of game dates and times, see the Eugene Emerald schedule.