Travel Lane County
541.484.5307 · 800.547.5445 · EugeneCascadesCoast.org
Adventure Center/Visitor Information: 3312 Gateway St · Springfield OR (Open daily 9 a.m. - 6 p.m.)
Downtown Eugene Visitor Center: 754 Olive St · Eugene OR (Open Monday-Friday 8 a.m. - 5 p.m.)
Mailing Address: PO Box 10286 · Eugene OR 97440 s


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Contact Us

Travel Lane County administrative offices are located at 754 Olive St, Eugene OR 97401.

Phone: 541.484.5307
Fax: 541.343.6335

Administration

Kari Westlund

President & CEO

Kari is a tourism industry leader, adept in strategic destination marketing and organizational management. She has led Travel Lane County since 1996, navigating significant changes in travel trends, technology and community growth. Kari contributes to many local and state committees and currently serves on the board of the U.S. Travel Association. As the leading authority on the Eugene, Cascades & Coast visitor industry, she is the official spokesperson for Travel Lane County.

Liz Bocking

Vice President of Finance & Adminstration

Liz is responsible for the financial and administrative oversight of Travel Lane County. She oversees day-to-day operational systems, human resources and adherence to organizational guidelines and policy.

Stakeholder Relations

Andy Vobora

Vice President of Stakeholder Relations

Andy oversees all local media communications, press releases and external reports. He is the primary community liaison for regional government, business and community groups. As a spokesperson for Travel Lane County, Andy specializes in relationship building, industry advocacy and community education.

Maxine Walton

Director of Partner Development

Maxine is responsible for Travel Lane County member recruitment and retention. She also secures event and sports sponsorships and sells tourism-related advertising opportunities.

Hayley Radich

Partner Services Manager

Hayley manages all Travel Lane County partner data, administration and communications. She assists partners with the Partner Portal and coordinates partner listings, images, logos and special offers. She organizes partner events and trainings. Hayley also assists with editing print publications and partner-related content on the website.

Integrated Marketing

Emily Forsha

Vice President of Integrated Marketing

Emily oversees digital platforms, content assets and creative services, and supports marketing strategies across the organization.

Taj Barnhart Morgan

Director of Content Strategy

Taj manages content strategy for Travel Lane County and oversees the Eugene, Cascades & Coast website. She trains staff across all departments on content platforms, development and implementation. She specializes in search engine optimization, user experience and analytics. Additionally, Taj creates and curates original content, writes and edits organizational copy, oversees the Travel Lane County style guide and assists with Eugene, Cascades & Coast brand management.

Melanie Griffin

Content Manager

Melanie creates original, compelling content to support the marketing initiatives across departments, including copywriting, original photography and photo/video editing. She manages the organization’s library of media and creative assets and assists with fulfilling photo/video support requests.

Destination Marketing

Natalie Inouye

Vice President of Destination Marketing

Natalie oversees comprehensive destination marketing for the leisure tourism market. She manages public relations, advertising, tour/travel and visitor services. Natalie's decades of service in the visitor industry, combined with her extensive community outreach and connections, makes her a key leader in countywide tourism promotions.

Jeff Malik

Destination Development Manager

Jeff works with stakeholder groups to develop and enhance tourism products, experiences and events to support the community needs for sustainable, year-round economies.

Convention Sales & Services

Juanita Metzler

Senior Director, Conventions

Juanita secures meeting and conference bookings for the Eugene, Cascades & Coast region. She manages all local and national meeting markets. She specializes in business-to-business relationship building.

Linda Norris

Director of Convention Services

Linda provides in-market support for convention meeting planners. She assists with venue and activity arrangements, delegate itineraries and tour options, and dining and transportation recommendations. Linda coordinates welcome table services, delegate information packets, "Show your badge" discount programs, meeting micro-sites and pre-conference collateral. Additionally, Linda offers resources for reunions, weddings and other group events.

Eugene, Cascades & Coast Sports Commission

Joey Jewell

Senior Director, Sports Commission

Joey leads the development of the Eugene, Cascades & Coast region as a premier sports event destination. Through his partnership with community leaders, venue managers and regional sports teams and clubs, he advocates for leveraging existing sports assets and developing local sports venues. His work facilitates the growth of sports tourism through marketing, strategic partnerships and hosting world class sports events.

Jessica Joyce

Director of Event Operations, Sports Commission

Jessica assists sports event planners in the promotion and production of sports events across the Eugene, Cascades & Coast region. She facilities venue coordination, sports event microsites, team and staff information and housing. Additionally, Jessica organizes and conducts the Oregon Sports Summit Series sports event planning workshops and seminars for regional sports planners.

Convention & Sports Marketing

Philis McLennan

Director, Conventions & Sports Marketing

Philis is responsible for implementation of a successful marketing and social media program promoting the Eugene, Cascades & Coast region as a convention and sports destination.

Katerine Morton

Convention & Sports Coordinator

Katerine supports the convention and sports departments with the implementation of social media strategies, e-newsletter and media communications and blog content creation. She also assists with trade shows, media relations and special events.

Tourism Sales & Marketing

Stephen Hoshaw

Senior Director, Tourism

Stephen works directly with state, regional and national media to provide destination information and support. He hosts incoming media, bloggers and influencers to facilitate media coverage of regional attractions, events and businesses. He oversees strategic social media promotion of the Eugene, Cascades & Coast destination.

Meg Trendler

Director of Tourism Sales

Meg provides support for travel trade, independent international visitors and the film/video industry. She coordinates tours, develops group itineraries, offers resources for international travelers, scouts film locations and assists with permit information. Meg also hosts media and is an excellent culinary and local history resource.

Julia Voigt

Tourism Marketing Coordinator

Supports digital content and public relations strategies to promote Eugene, Cascades & Coast as a visitor destination.

Visitor Services

Visitor services are located at the Adventure Center, 3312 Gateway St, in Springfield just off Interstate 5 at exit 195. Visitor information is also provided in downtown Eugene at Travel Lane County's administration offices.

Phone: 541.484.5307

Hobe Robin

Visitor Services Manager

Manages visitor centers and visitor information staff to inspire visitors to stay and travel throughout Eugene, Cascades & Coast.

Diana Wells

Visitor Center Manager & Retail Buyer

Diana manages the front desk for Travel Lane County's downtown Eugene administration offices. She is the retail coordinator and buyer for the Eugene, Cascades & Coast Adventure Center in Springfield and the Downtown Eugene Visitor Center. She also provides marketing support and assists with regional visitor information and services at both locations.

Emily Scherer

Lead Adventure Specialist

Emily manages the Eugene, Cascades & Coast website's regional event calendar, providing member support and community outreach. She also offers visitor information services at the Eugene, Cascades & Coast Adventure Center in Springfield.

Holly Claypool

Lead Adventure Specialist

Holly is responsible for consumer inquiries, visitor guide request fulfillment and monitoring regional visitor statistics. She assists visitors with regional information and services at the Eugene, Cascades & Coast Adventure Center in Springfield.

Tiffany Ottem

Lead Adventure Specialist

Tiffany manages Oregon's fall foliage blog and hotline. She provides regional visitor information including hotel, restaurant and activity recommendations at special events and pop-up tourism booths in conjunction with the Eugene, Cascades & Coast Mobile Outreach Program.

Crystal Bryan

Lead Adventure Specialist

Crystal provides activity recommendations and information to visitors and assists with the organization’s event outreach, event calendar and web content. She specializes in agricultural tourism projects and serves as an ambassador to the McKenzie River region.

Janet Auxier

Adventure Specialist

Janet assists visitors with regional information including hotel, restaurant and activity recommendations at the Eugene, Cascades & Coast Adventure Center in Springfield.