Industry Research & Reports

Travel Lane County is pro-actively involved in studying, understanding and implementing the best marketing approaches for our region. We actively conduct member surveys and focus groups, fund or partner with respected research organizations, and share up-to-date industry and technology trends via conferences, blogs and networking.

Research & Reports

• Travel Lane County FY26 Marketing Plan 
• Travel Lane County FY26 Budgeted Expenses
• Travel Lane County Strategic Plan
• 2024 Dean Runyan Travel Spending Report - Lane County
  • Lane County East_West Breakdown
• 2024 Dean Runyan Travel Spending Report - State of Oregon
• Arts & Economic Prosperity Study 6, City of Eugene, 2022 Americans for the Arts
• Tourism Investment Flyer  - Transient Lodging Tax investment in Lane County

Visitor Industry Newsletters

• July 2025
• June 2025
• May 2025
• April 2025
• March 2025
• February 2025
• January 2025
• December 2024
• November 2024
• October 2024
• September 2024
• August 2024

Destination Development

• South Willamette Valley Culinary & Agritourism Studio
• East Lane County Bicycle Tourism Studio 
• Covered Bridges Scenic Bikeway Studio
• McKenzie River Rural Tourism Studio
• Oakridge Rural Tourism Studio

Hospitality Training & Development

• Hotel/Restaurant/Tourism Management and Culinary Arts accredited programs offered by Lane Community College.