Travel Lane County
541.484.5307 · 800.547.5445 ·
Adventure Center/Visitor Information: 3312 Gateway St · Springfield OR (Open daily 9 a.m. - 6 p.m.)
Downtown Eugene Visitor Center: 754 Olive St · Eugene OR (Open Monday-Friday 8 a.m. - 5 p.m.)
Mailing Address: PO Box 10286 · Eugene OR 97440 s

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2021 Visitor Industry Awards

Published: July 21, 2021

Eugene, OR - Travel Lane County's President/CEO Kari Westlund was recognized for 25 years of service during the 2021 Visitor Industry Celebration on July 9, 2021. In the photo above, Ms. Westlund is presented a stained glass piece of art created by Travel Lane County's Vice President of Finance and Administration, Liz Bocking. 

The Visitor Industry Awards recognize individuals and organizations that have contributed significantly to the Lane County hospitality industry. "It was exciting to come together in-person, and virtually, to celebrate our region's hospitality partners as part of the our 2021 Visitor Industry Award Celebration," noted Kari Westlund, Travel Lane County President/CEO.  Recipients.were recognized in six award categories and the entire program may be viewed on Travel Lane County's YouTube channel.

Huge thanks to our presenting sponsors Mereté Hotel Management and Summit Bank and our supporting sponsors, Turell Group, Venue 252 and Vollara Independent Business Owner Lada Korol


Convention Leadership

The Convention Leadership Award is presented to a local resident(s) or business that is directly responsible for the confirmation of a meeting or event, which brings in a significant number of overnight visitors to Lane County. Darby Giannone was recognized with the 2021 Convention Leadership Award. Please enjoy the 2021 Convention Leadership Award video.

Darby Giannone Award Video

Sports Leadership

The Sports Leadership Award is presented to a local resident(s) or business that is directly responsible for the confirmation of a sports event, which brings in a significant number of overnight visitors to Lane County. Tyler Norman and The Ted Norman Memorial Baseball Complex was recognized with the 2021 Sports Leadership Award. Please enjoy the 2021 Sports Leadership Award video

Ted Norman Memorial Sports Complex  Award Video


The Destination Award is presented to a business or individual who, through their efforts, have excelled in promoting the community and the Eugene, Cascades & Coast as a visitor destination. Tracey Sunflower, owner of the the Westfir Lodge and Cascades Outdoor Center was recognized with the Destination Award. Please enjoy the 2021 Destination Award video.

Westfir Lodge Award Video


The Stewardship Award is presented to a business or organization that creates greater business/organization value through its demonstrated commitment to its people (social equity), the planet (environment) and profit (economic value). Emily Jensen and Thinking Tree Spirits was recognized with the 2021 Stewardship Award. Please enjoy the 2021 Stewardship Award video.

2021 Stewardship Award Video

Community Leadership

The Community Leadership Award is presented to a group, business or individual that has significantly contributed to the Eugene, Cascades & Coast region's tourism industry or visitor experience through an advocacy program(s), visitor product(s), or community development. Ginevra Ralph and Sue Prichard were recognized with the 2021 Community Leadership Award. Please enjoy the 2021 Community Leadership Award video.

Community Leadership Award Video


Tourism Ambassadors

Travel Lane County’s Tourism Ambassador award has recognized the partnership Travel Lane County has with each chamber of commerce in the region.

Our chamber partners know their community better than anyone and over the past several years we have asked them each to select an individual, business or organization that provides exceptional hospitality to locals and visitors. Past award recipients have been a true reflection of the diversity, professionalism, and compassion each of our communities offers visitors every single day. They truly deliver the Oregon Experience.

COVID caused all our organizations to pivot and during this time Travel Lane County and Lane County’s Chambers of Commerce worked more closely than ever to support our region’s businesses. This collaboration allowed us to communicate consistently and to provide valuable resources for understanding the ever-changing health and safety guidelines, the latest grant and loan programs and much more. 

Because of their partnership and their great work throughout the Eugene, Cascades & Coast region, we presented our Lane County Chambers of Commerce this year’s Tourism Ambassador Award.


Photo Assets

Tourism Ambassadors -

Other award winners -

Author: Andy Vobora

Vice-President of Stakeholder Relations, Travel Lane County
541.501.9398 | 541.743.8770

Travel Lane County markets and promotes the Eugene, Cascades and Coast region as a destination for travel, conventions, sports, meetings and events. It serves as a private, nonprofit association dedicated to economic development through visitor spending, which pumped more than $783 million into Lane County, Oregon's economy in 2019.