EUGENE, OR — Travel Lane County has launched a community survey as part of its Destination Master Plan process, inviting residents across Lane County to share their perspectives on tourism’s role in our region.

The Destination Master Plan, now entering its research phase, is a 10-year roadmap to guide how our visitor economy grows and supports the Eugene, Cascades & Coast region. The plan will help ensure that tourism continues to bring benefits to the people who live here — including support for local businesses, outdoor recreation, arts and culture, jobs, and thriving communities throughout Lane County.

Residents are encouraged to take the short survey to share what matters most to them. Feedback gathered will help shape strategies that reflect local priorities, community needs, and the unique character of our region.

“This plan is about our community’s future,” said Travel Lane County CEO Samara Phelps. “We know that tourism succeeds when residents feel supported, included, and heard. This survey gives everyone a chance to help guide how we welcome people, support local businesses, and build the kind of place we’re proud to call home.”

The survey takes approximately 10 minutes to complete. All responses are confidential and will be analyzed in aggregate only.

Take the survey: https://www.research.net/r/TravelLaneCo

What is tourism in Lane County?

Tourism includes recreation, business travel, events, and visits with friends and family — and the many experiences that support those trips. In the Eugene, Cascades & Coast region, tourism touches nearly every community and includes hotels and vacation rentals, restaurants, breweries and wineries, museums and galleries, outdoor guides, event venues, small shops, and other businesses that welcome both residents and visitors.

Why your voice matters

Travel Lane County is working to ensure the Destination Master Plan reflects the values and opportunities of the people who live here. Resident input will help:

  • Strengthen quality of life for those who call Lane County home
  • Support local businesses and cultural spaces
  • Protect natural areas and outdoor recreation assets
  • Guide future investments and partnerships
  • Build a welcoming, accessible, and sustainable community for everyone

Travel Lane County appreciates residents taking time to share their perspective and help build a strong future for our region, together.